Division Street, the NIL company formed by Phil Knight and former Nike executives, is unveiling a new Airbnb concepts that allows Oregon student athletes to earn NIL money by acting as Airbnb hosts. The first-of-its-kind storytelling home will serve as a location for content creation and also as an actual listing guests can rent, generating income for the Oregon student athletes serving as hosts.
As the first host, Ducks linebacker Noah Sewell consulted on the design of the home, showcasing his own personality and donating some personal items for guests to enjoy.
“People who know me best know that I’m all about family,” Sewell said. “As I thought about ways to let fans get to know me better, the idea of a home and all that represents really stuck with me. I had an amazing time working on the design of the house to fill it with things that represent my life, my passions and my love of family. I hope all the guests that come through enjoy the experience staying there as much as I enjoyed designing it.”
The house was rented from local homeowners in Eugene by Division Street, which will rotate Oregon student athletes through as hosts. Each student athlete will be able to personalize the house with everything from personal items to new products to special guests. The student athlete acting as host will then share in a portion of the revenue generated from stays in the house.
“Division Street brings creativity, innovation and an athlete-first mentality to the work of helping student-athletes create and monetize their brands,” said Rosemary St. Clair, CEO of Division Street. “This is a perfect example of that differentiating approach in action. We’re not brokering a one-time endorsement deal for Noah, we’re constructing the building blocks of his brand and creating a lasting revenue pipeline for him and the other Oregon athletes who will follow him.”
The two-bedroom, one-bathroom house is described on Airbnb as:
“This modern, tastefully remodeled and designed craftsmen bungalow on a corner property, facing the quiet woods of the Eugene Country Club provides guests a perfect balance of seclusion and privacy, with convenient access to restaurants, breweries, shopping and Autzen Stadium.”
There’s a three-night minimum and the house is currently listed at $552/night.
Guests can book the house from now until January 31st. A new Oregon student athlete will then rotate in to redesign the interior with their own personal touches and serve as host.