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Orlando North, Seminole County Engaging College Athletes to Promote Sports Tourism

Orlando North, Seminole County is the first tourism organization in Florida to sign NIL deals with college athletes.

Orlando North Seminole County NIL

On July 1, 2021, Orlando North, Seminole County became the first tourism organization in Florida to sign NIL deals with college athletes. When it celebrated its one-year anniversary on July 1, 2022, it had a total of ten signed representation agreements with college athletes. The college athletes represent the organization to show off the world-class sports complexes that Orlando North, Seminole County has to offer, which include 21 different facilities for amateur tournament play across 29 different sports.

The athletes Orlando North, Seminole County has signed to NIL deals include:

  • Kaley Mudge: FSU Softball
  • Myah Murray: FAU Softball
  • Kayla Alexandre: FIU Softball
  • Minori Nagano: Seminole State Women’s Raider’s Golf
  • Isabelle Kadzban: UF Soccer
  • Payden Bordeau: Georgia Softball
  • Mikey Keene: UCF Football
  • Isaiah Bowser: UCF Football
  • Matt Lee: UCF Football
  • Jade Barkett: UCF Women’s Soccer

“Orlando North, Seminole County is a proud community with a great sports history. Our Tourism team prides itself as being an innovator and disruptor amONg the world’s top destinatiONs. Amateur sports will always be a major part of our community’s identity,” said Guilherme “Gui” Cunha, Administrator for the Office of Economic Development and Tourism for Seminole County.

“ON July 1st, 2021, our team identified a select number of collegiate athletes that aligned themselves with our values. The Student-Athlete Ambassador Program was launched and our destinatiON became the first destinatiON in all the United States to sign student-athletes to marketing agreements. The Student-Athlete Ambassador Program has grown our reach and brand awareness to historical heights. We are proud to be entering the secONd year of our historical Program, and challenge all destinatiONs to find better ambassadors than the exceptiONal student-athletes in their communities. Game ON!”

You can check out more of the athletes work with Orlando North, Seminole County here.

Author

  • Madeline C. Myers is a rising third-year law student at Case Western Reserve University School of Law. Madeline received her B.A. in Political Science in January of 2022. Madeline is the Co-President of the Sports and Entertainment Law Society for this upcoming year. This is the second summer she is managing a softball team for her fellow CWRU Law peers through the local bar association. In her free time she is an avid Cleveland Browns, Cavaliers, and Guardians fan, and watches ESPN, Blue Bloods, NCIS, and CNN.

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