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Orlando North, Seminole County Tourism Partnering with Dreamfield to Expand NIL Campaign

Tourism organization is engaging student athletes to help promote its facilities for amateur athletics.

Orlando North Seminole County

Orlando North, Seminole County Tourism is proud to announce the partnership with Dreamfield to help navigate the new landscape of student-athlete marketing through name, image, and likeness in the most efficient and effective way. 

ONSC announced its NIL program a few weeks ago with a new slate of athletes for their destinatiON ambassador program, which included 10 student athletes:

  • Kaley Mudge: FSU Softball
  • Myah Murray: FAU Softball
  • Kayla Alexandre: FIU Softball
  • Minori Nagano: Seminole State Women’s Raider’s Golf
  • Isabelle Kadzban: UF Soccer
  • Payden Bordeau: Georgia Softball
  • Mikey Keene: UCF Football
  • Isaiah Bowser: UCF Football
  • Matt Lee: UCF Football
  • Jade Barkett: UCF Women’s Soccer

Back on July 1, 2021 ONSC was the first economic development and tourism organization to hire college student-athletes through NIL. This year ONSC is expanding its program and will be utilizing the expertise of Dreamfield to help make this process more efficient.  

Guilherme “Gui” Cunha, Administrator for the Office of Economic Development and Tourism for Seminole County, said, “we learned a lot about student-athlete marketing and NIL over our first marketing campaign in 2021. We really want to be the best there is at everything we do and using resources like Dreamfield really makes us a dominant force in the economic development and tourism marketing space.” 

“Our destinatiON program will feature our world-class sports complexes in Orlando North, Seminole County, which include 21 different facilities for amateur tournament use across 29 different sports,” said Cunha. “The goal of this program is to show those looking to book their next youth tournament that ONSC is the place to be with top-notch hotel accommodations, first class dining options, and amazing athletic facilities.”

McKenzie Milton, former UCF Quarterback star and Dreamfield co-founder said, “working with another government entity proves that Dreamfield is a trusted source for college athlete marketing. Our number one goal and priority at Dreamfield is compliance. The idea that ONSC is tapping into hometown heroes like FSU Softball star Kaley Mudge and UCF Football star Isaiah Bowser to market what Seminole County has to offer is amazing and super creative. We cannot wait to get this destinatiON program off the ground with the team at Seminole County.” 

Some of the initial athletes ONSC worked with are international student athletes, prompting questions on how those deals were structured given the current limitations on international student athletes. ONSC says those athletes were not compensated, but they are working on finding solutions for the future.

Corey Staniscia, Director of External Affairs for Dreamfield, says “we are working with Gui on creative solutions to be able to highlight international athletes and Seminole County as an international destination for sports travel and competition.”

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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