Connect with us

Name Image & Likeness

Pack of Wolves NIL Collective Launches to Support North Carolina State Athletes

New NC State collective will offer memberships for individuals or businesses

NC State
William Howard/Icon Sportswire

Pack of Wolves is the latest NIL collective added to our list of nearly 70 school-specific organizations and will support North Carolina State athletes. The collective says it will assist athletes in maximizing their name, image and likeness value, creating lasting relationships and making a positive impact in the community.

“We’re excited about the opportunities that Pack of Wolves can bring to these student-athletes,” says Scott Wood, Executive Director for Pack of Wolves and former NC State basketball player. “The collective supports our current athletes not only through individual memberships and business sponsorships, but we’re connecting them with alumni and supporters from fields of interest who can mentor them on branding, communications and remaining financially sound.”

Mission to support all

Pack of Wolves aims to support student athletes from every sport. A membership-based collective, it says 100 percent of the proceeds from individual memberships will go directly to creating NIL packages and programs that benefit student-athletes while creating meaningful engagement for fans, supporters and sponsors.

“While we’re focusing our efforts today on taking care of our current athletes, our long-term goal is for every NC State student-athlete to be an ambassador for Pack of Wolves,“ says Haze Lancaster, Pack of Wolves founding member. “We want to help our collective athletes put something else on their resumes so they can go out after graduation better prepared for what’s next, regardless of whether they have the ability to pursue professional athletics.”

Pack of Wolves says it’s compiled a list of the top 20 athletes at NC State in terms of social media following, and the top three are all women.

  • Katelyn Tuohy, XC/T&F – 76K+ followers
  • Hailey Merchant, gymnast – 44K+ followers
  • Madison Hayes, women’s basketball – 29K+ followers

Those three female athletes make up more than 68% of the social media following for all top 20 athletes at NC State. The collective believes it can help highlight athletes like these women, allowing brands to tap into their audiences. Pack of Wolves has already signed Hayes as an ambassador.

The collective has also attracted many big names to its advisory and executive boards. The Advisory Board includes award-winning country music singer/songwriter, Scotty McCreery; Fox Sports broadcast reporter, Amanda Busick; former Turner Sports COO, Matt Hong; and former Wolfpack athletes Mike Glennon, Aislinn Konig, Ralston Turner, Kai Critchfield, Andrew Ciencin and TJ Graham.

Memberships for individuals or businesses

Wolfpack fans that want to support NC State student athletes can join Pack of Wolves as an individual or as a business.

Individual members get access to exclusive content, one-of-a-kind experiences, branded merchandise and events that bring together Wolfpack fans and student-athletes in fun and engaging ways. Multiple sponsorship levels are available.

Business members will have the opportunity to work with student-athletes and guide them in NIL decisions. Other benefits include recognition on the Pack of Wolves website, access to Elite+ content, athlete interviews and message boards.  Multiple sponsorship levels are available.

Partnership with Inside Pack Sports

Members of Pack of Wolves will receive access to exclusive Elite+ content from Inside Pack Sports. Inside Pack Sports offers comprehensive NC State sports coverage, breaking news, insights and interviews.

“Followers of Inside Pack Sports are passionate about NC State sports, so partnering with Pack of Wolves just made sense,” says James. “Our community just got that much richer!”

The collective is planning a formal launch event in collaboration with Inside Pack Sports to be announced in the upcoming weeks. This will be a unique opportunity for members to network with collective representatives, board members and select Pack of Wolves athletes.

Check out our list of all NIL collectives


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.