Prime Video set to Launch Documentary Highlighting LSU Athletics’ Impact on NIL

Prime Video has been approved to produce a documentary titled “The Money Game,” which will delve into the impact that LSU college athletes have had on name, image, and likeness. The documentary will spotlight notable athletes such as Heisman Trophy winner Jayden Daniels, women’s basketball stars Angel Reese and Flau’jae Johnson, and gymnast/viral sensation Olivia Dunne. There is no official release date for the documentary.

The film will be directed by Emmy Award-winning filmmaker Drea Cooper, who has directed films such as Aquadettes and Fire in Paradise. Additionally, LSU basketball legend Shaquille O’Neal’s film company, Jersey Legends, will produce the documentary. Shaq’s crew will be assisted by Campfire Studios and Axios Entertainment.

The documentary aims to uncover the dedication and sacrifice required to succeed as a college athlete in your sport and the additional effort needed to build a personal brand.

Despite NIL being relatively new within high school and college athletics, each athlete featured in the documentary has already left an imprint on the space. Jayden Daniels, an Arizona State transfer, has secured endorsement deals with Powerade, Beats By Dre, and Raising Cane’s. Further, during this past holiday season, Daniels partnered with Raising Cane’s Founder Todd Graves to donate 100 bikes to the Boys & Girls Club in Baton Rouge. With its significant presence in the Baton Rouge community, Daniels’s collaboration with Raising Canes showed how an athlete can leverage their NIL to give back.

Dec 9, 2023; New York, New York, USA; LSU Tigers quarterback Jayden Daniels takes a selfie with the Heisman trophy during a press conference in the Astor ballroom at the New York Marriott Marquis after winning the Heisman trophy. Photo courtesy: Brad Penner-USA TODAY Sports.

The reigning NCAA champion LSU basketball team, which includes stars Angel Reese and Flau’jae Johnson, has also made monumental strides in the world of NIL. Reese, known as the “Bayou Barbie,” has secured numerous brand deals since transferring from the University of Maryland. Meanwhile, Johnson has become the first college athlete musician, signing deals with major brands like Powerade and Raising Cane’s.

With a massive social media following, LSU gymnast Olivia Dunne has emerged as a prominent influencer, landing partnerships with brands such as American Eagle and Motorola. Additionally, Dunne has established the “Livvy Fund” to support fellow college athletes navigating NIL.

Feb 2, 2024; Baton Rouge, LA, USA; LSU Lady Tigers senior Olivia “Livvy” Dunne performs a floor routine against the Arkansas Razorbacks at Pete Maravich Assembly Center. Photo courtesy: USA TODAY Sports.

These athletes exemplify the power of leveraging brand opportunities to their fullest potential, paving the way for future generations of college athletes. Although Daniels, Reese, Johnson, and Dunne have had unique entries into NIL, they share a common bond of excellence on and off the playing field.

Author

  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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