The Runner’s Rising Project, a NIL Collective designed to support University of Texas – San Antonio student athletes, recently launched a NIL deal tracker. This is believed to be the first of its kind for an NIL collective–monitoring and promoting UTSA student-athletes’ NIL deals. The tracker currently has over 50 NIL deals, dating back to 2021.
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The tracker shows prospective brands which student-athlete may be the best spokesman for their product, based on the student-athlete’s history of engaging with issues relevant to the brand and their target audience. This tool also makes it convenient for UTSA student-athletes to store their NIL deals in a central location.
The tracker shows the date of the NIL deal, the name of the student-athlete and their sport and gender, the business partner, the deal type, and a hyperlink to the announcement. Anyone may submit an NIL deal to the tracker, and R2P will vet it and post it to the tracker.
Deals included in the tracker include: quarterback Frank Harris promoting Wayne’s Wings, women’s softball player Lindsey Davis promoting Bucked Up on Tiktok, and a variety of deals promoting and creating content with Runner’s Rising itself.
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