Several College Football Playoff Competitors Ink NIL Deals

Last Updated on February 12, 2024

This year’s College Football Playoff National Championship game will feature two undefeated teams: the Michigan Wolverines and the Washington Huskies. Both teams participated in semifinal games that came down to the last play. Even so, the name, image, and likeness deals for specific players that came from their impressive play this season were just as intriguing as the games themselves.

Roman Wilson Signs With Crocs

University of Michigan wide receiver Roman Wilson cemented himself into Wolverine lore when he secured a game-tying touchdown from quarterback J.J. McCarthy to send their game against Alabama into overtime.

Before the game, Wilson signed an NIL deal with the footwear brand Crocs. Wilson will advertise Crocs’ new featured styles at DICK’s Sporting Goods as part of the deal. The partnership with the company made sense for Wilson since Crocs has been his go-to shoe for years.

“Anyone that knows me knows there’s not a day that goes by where I’m not wearing my Crocs,” Wilson said. “To and from class, practice, on away trips, or putting em in sport mode when taking Crocs out for walks. That’s why I’m so hyped to partner with Crocs and DICK’S Sporting Goods to share my favorite styles with you.”

Postgame and Athletes+ Management facilitated the partnership. The wideout also holds deals with Drip House Coffee Company, Activision, and CeraVae Skincare.

Michigan Wolverines offensive lineman Giovanni El-Hadi (58) stretches during a practice session before the College Football Playoff national championship game against the Washington Huskies at NRG Stadium. Kirby Lee-USA TODAY Sports

Washington’s Offensive Line Inks Deal With AC Barbeque

It’s an old cliché that linemen are often unnoticed heroes of football teams, but the University of Washington’s offensive linemen are changing that perception. The group won the Joe Moore Award, given annually to the nation’s top offensive line. In addition to the recognition, the players also landed a deal with Anthony Anderson and Cedric The Entertainer’s barbecue brand AC Barbeque. As part of the partnership, the group will participate in a “Husky & Handsome Men Of The Year” calendar photoshoot.

It won’t be the first time an offensive lineman has got in front of the camera as a model. Former University of Colorado offensive lineman Tommy Brown became the first college football underwear model through his NIL partnership with clothing brand Shinesty.

Although a national champion will be crowned this evening, it is important to recognize how these players were able to capitalize off of their NIL. It will be interesting to see what opportunities materialize beyond the championship game for members of each team.

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