Shilo Sanders is Taking Advantage of NIL Opportunities

Last Updated on January 14, 2024

We’ve written about Deion “Coach Prime” Sanders and his son (and QB) Shedeur Sanders, but Shilo Sanders is an important part of the Sanders trifecta at Colorado.

Shilo is a grad student at Colorado, having transferred from Jackson State alongside his father and brother. He previously played at South Carolina but still has two years of eligibility left including this season.

He’s also no stranger to the world of NIL either. Alongside his brother Shedeur, Shilo has inked deals with Actively Black, Oikos and KFC.

The Sanders brothers signed with Actively Black alongside Jackson State, and now Colorado, teammate Travis Hunter. Each athlete was signed to be part of a series of campaigns that celebrate Black style and culture.

Commercials for Oikos and KFC star Sanders family members together.

Last year, Shilo became a brand ambassador for Porsche while at Jackson State, where he was an All-SWAC safety. These days, he’s driving around in a Dodge Ram, which he recently showed off in his Instagram stories with a new matte black wrap from Evolve Graphic Solutions. It’s not clear if the truck or the wrap are the result of NIL deals, but he also recently showed off a 2023 Mercedes-AMG GLE 63 S Coupe he labeled as a purchase on his YouTube channel.

Checking out his Instagram, you’ll also see deals with TurboTax, Champs Sports and Sprayground.

Shilo, alongside his brother, Shedeur, were featured in a Google commercial in November, advertising the company’s Shop app. The commercial was produced with help from Team Whistle, a sports entertainment company.

The Sanders family is a marketing machine that likely hasn’t even hit its stride yet given how Colorado has started out the 2023 season.

Check out Coach Prime’s new sunglasses partnership with Blenders Eyewear, which included pairs for every player on the team and a deal with CU Athletics.

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3 Comments
  • Melvin
    September 17, 2023

    Best thing happened for college football players nil they deserve every penny, same as unv,and coaches are getting paid as well, not putting they health on the line I love it😎

  • Robert
    September 17, 2023

    Exactly

  • Robert WIlliams Jr
    September 19, 2023

    Hey Guys – I’m just a nobody but history of Deion Sanders who I watch when he first came in the league running to catch a flight after a football game to go play baseball is awesome – the history of this is you will never again find two talented sons (not one but 2) play the game and one wearing his fathers number 21 playing for their father in a game of love – this is something way out of sports that Deion will cherish and the sons forever – my 20 plus years in the military I have seen nothing like this and I am so proud of these guys! God is Good all the Time!! – I hope Coach Prime see
    this message!