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Last Updated on September 23, 2023
We’ve written about Deion “Coach Prime” Sanders and his son (and QB) Shedeur Sanders, but Shilo Sanders is an important part of the Sanders trifecta at Colorado.
Shilo is a grad student at Colorado, having transferred from Jackson State alongside his father and brother. He previously played at South Carolina but still has two years of eligibility left including this season.
He’s also no stranger to the world of NIL either. Alongside his brother Shedeur, Shilo has inked deals with Actively Black, Oikos and KFC.
The Sanders brothers signed with Actively Black alongside Jackson State, and now Colorado, teammate Travis Hunter. Each athlete was signed to be part of a series of campaigns that celebrate Black style and culture.
Commercials for Oikos and KFC star Sanders family members together.
Last year, Shilo became a brand ambassador for Porsche while at Jackson State, where he was an All-SWAC safety. These days, he’s driving around in a Dodge Ram, which he recently showed off in his Instagram stories with a new matte black wrap from Evolve Graphic Solutions. It’s not clear if the truck or the wrap are the result of NIL deals, but he also recently showed off a 2023 Mercedes-AMG GLE 63 S Coupe he labeled as a purchase on his YouTube channel.
Checking out his Instagram, you’ll also see deals with TurboTax, Champs Sports and Sprayground.
The Sanders family is a marketing machine that likely hasn’t even hit its stride yet given how Colorado has started out the 2023 season.
Check out Coach Prime’s new sunglasses partnership with Blenders Eyewear, which included pairs for every player on the team and a deal with CU Athletics.
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Coach Prime, Shedeur and Shilo Sanders and Travis Hunter are the best recruiting advertisement for Colorado.
Melvin
September 17, 2023Best thing happened for college football players nil they deserve every penny, same as unv,and coaches are getting paid as well, not putting they health on the line I love it😎