Last Updated on September 23, 2023
Shilo is a grad student at Colorado, having transferred from Jackson State alongside his father and brother. He previously played at South Carolina but still has two years of eligibility left including this season.
The Sanders brothers signed with Actively Black alongside Jackson State, and now Colorado, teammate Travis Hunter. Each athlete was signed to be part of a series of campaigns that celebrate Black style and culture.
Commercials for Oikos and KFC star Sanders family members together.
Last year, Shilo became a brand ambassador for Porsche while at Jackson State, where he was an All-SWAC safety. These days, he’s driving around in a Dodge Ram, which he recently showed off in his Instagram stories with a new matte black wrap from Evolve Graphic Solutions. It’s not clear if the truck or the wrap are the result of NIL deals, but he also recently showed off a 2023 Mercedes-AMG GLE 63 S Coupe he labeled as a purchase on his YouTube channel.
The Sanders family is a marketing machine that likely hasn’t even hit its stride yet given how Colorado has started out the 2023 season.
Check out Coach Prime’s new sunglasses partnership with Blenders Eyewear, which included pairs for every player on the team and a deal with CU Athletics.
More Colorado Football News
Heading into their Week 4 matchup, we’re taking a look at how Oregon QB Bo Nix and Colorado QB Shedeur Sanders compare when it comes to NIL deals.
Deion “Coach Prime” Sanders recently filed for four trademarks, and as he grows his brand, he’s teaching his players important NIL lessons.
On-the-field performance can impact NIL opportunities, and these guys are poised for success after Week 3.
Combine a flashy, superstar coach like Coach Prime and a 3-0 record, and Colorado’s team has quickly become the most marketable team in America.
Travis Hunter was building a solid NIL portfolio at Jackson State, but his first few weeks playing for Colorado have only upped his NIL value.
Coach Prime, Shedeur and Shilo Sanders and Travis Hunter are the best recruiting advertisement for Colorado.