Last Updated on March 11, 2023
University of Tennessee freshman quarterback Nico Iamaleava is making headlines in the name, image, and likeness world. Iamaleava signed a NIL partnership deal with Force Factor, a global health company committed to bringing customers powerful, safe and effective formulas backed by groundbreaking scientific research.
Force Factor aims to improve global health for a better future. As a part of the partnership, Iamaleava starred in a Force Factor commercial where he encouraged viewers to shop for Force Factor products at Wal-Mart and “unleash your potential.”
Tennessee Football QB Nico Iamaleava fuels with Force Factor because the world’s top athletes know that reaching your goals starts with healthy living and quality nutrition. 💯 🏈 Shop now @Walmart #forcefactor #walmart #walmartfinds pic.twitter.com/Avfgkq0nHd
— Force Factor (@ForceFactor) March 4, 2023
Spyre Sports Group, a Knoxville-based sports marketing and media agency which operates The Volunteer Club collective, facilitated this deal between Iamaleava and Force Factor. Iamaleava signed an $8 million NIL deal with Spyre prior to committing to Tennessee.
Though this is his first nationwide NIL deal since signing with the Volunteers, this may not be the last time we see Nico Iamaleava making NIL news.
Author
Darian is an Interdisciplinary Studies Master's student at the University of North Texas. Darian is the host of The Jersey Podcast. He is highly passionate about sports content, technology, and innovation.
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