The Brandr Group and AJS Collective Partner to Create NIL Opportunities for Female Athletes

Last Updated on January 19, 2023

The Brandr Group (TBG), a brand management, marketing and licensing agency that directly works with athletic departments around the country and AJS Collective announced a partnership focused on creating NIL opportunities for female athletes. 

Founded by a collective of former female professional and collegiate athletes turned female sports advocates, including former Boston Breaker and LPGA Futures Tour player turned lawyer and MBA Marcia Caporn, AJS Collective works to create better opportunities for women athletes and Olympians. 

The team’s female-focused initiatives have garnered the support of sporting legends like Kerri Walsh-Jennings, six-time Olympian and p1440 founder. 

“Our focus is creating opportunities for female athletes, and this partnership with The Brandr Group will enable us to take these efforts to a whole other level,” said Caporn. “By collaborating with The Brandr Group, we can leverage the collective power of the more than 40 schools and thousands of female athletes they partner with to meet the needs of partners and expand the benefits of NIL for female student-athletes.”

“AJS Collective is leading the way in creating opportunities and driving value for student-athletes and brand partners alike,” said Wesley Haynes, CEO of TBG. “Ensuring those opportunities are extended to Olympic sports, particularly for female student-athletes, is essential, and there are few partners who are as passionate and focused on doing so as AJS.”

One engagement opportunity is The Year of Title IX within the Metaverse. In honor of the 50th anniversary of Title IX, which transformed college athletics and created new opportunities for female student-athletes. AJS will offer a series of digital exhibits in the metaverse and web3 that student-athletes can benefit from through brand activation and fan engagement.

This partnership aligns with the growing trend of women’s athletes being very popular with brands in the NIL era and striving toward “getting a fair shot.”

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