I recently joined Rich Cardona on The Leadership Locker to talk about what I think is one of the most exciting parts of name, image and likeness: student athletes as entrepreneurs.
This was a fun one because it combines so much of what I know about personal branding, and what I’ve learned the last six years building my own PR agency, with everything I’ve covered around name, image and likeness as a sports business reporter.
You can listen below or through any major podcast service.
00:19 – Introduction
05:27 – NCAA and the new NIL policy
08:24 – How the new policy affects student athletes
10:14 – How the new policy affects colleges and NCAA
12:58 – How the new policy may affect small businesses
14:53 – Athletes and personal branding
20:26 – The pressure for student athletes to monetize their brand
23:42 – The types of content student athletes can create
26:48 – Why students need to careful when monetizing their brand
31:04 – How businesses should approach student athletes
36:10 – Big deals and current trends
41:01 – The potential distraction of student athletes monetizing their brands
43:20 – Where to find Kristi online
44:23 – Rich’s closing remarks
In this episode I mentioned Influencer by Brittany Hennessy, which I highly recommend for anyone who wants to know more about influencer marketing.
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.
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