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The Leadership Locker Podcast: How College Athletes Can Now Monetize Their Brand

I joined The Leadership Locker to talk about NIL and student athletes as entrepreneurs.

Kristi Dosh on The Leadership Locker podcast

I recently joined Rich Cardona on The Leadership Locker to talk about what I think is one of the most exciting parts of name, image and likeness: student athletes as entrepreneurs.

This was a fun one because it combines so much of what I know about personal branding, and what I’ve learned the last six years building my own PR agency, with everything I’ve covered around name, image and likeness as a sports business reporter.

You can listen below or through any major podcast service.

  • 00:19 – Introduction
  • 05:27 – NCAA and the new NIL policy
  • 08:24 – How the new policy affects student athletes
  • 10:14 – How the new policy affects colleges and NCAA
  • 12:58 – How the new policy may affect small businesses
  • 14:53 – Athletes and personal branding
  • 20:26 – The pressure for student athletes to monetize their brand
  • 23:42 – The types of content student athletes can create
  • 26:48 – Why students need to careful when monetizing their brand
  • 31:04 – How businesses should approach student athletes
  • 36:10 – Big deals and current trends
  • 41:01 – The potential distraction of student athletes monetizing their brands
  • 43:20 – Where to find Kristi online
  • 44:23 – Rich’s closing remarks

In this episode I mentioned Influencer by Brittany Hennessy, which I highly recommend for anyone who wants to know more about influencer marketing.

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How to connect with Kristi:

Website

LinkedIn

Twitter

Facebook

Instagram

Pinterest

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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