The Massachusettes Collective Supports Animal Welfare Through NIL Deal

Last Updated on January 22, 2023

The Massachusettes Collective announced a name, image and likeness partnership with Atlantic 10 Player of the Year Sam Breen to release a line of signature dog treats called “Turbo’s Treats.” The name of the dog treats was inspired by her dog, Turbo.

This deal is unique because the proceeds from turbo-treat sales will be donated to the Dakin Humane Society, a nonprofit organization focusing on animal welfare. 

“I had thought about how the passing of NIL rules for student-athletes could be used to help community-based charities like animal shelters, so when the UMass Collective brought this idea to me, it was a no-brainer,” Breen said in a statement. “And to get Turbo’s help is an added benefit! I am super excited to see where this goes.”

Breen’s NIL deal is the first in The Massachusettes Collective to partner with a non-profit. A portion of Turbo’s Treats will be donated to the Dakin Human Society. 

“Sam is the reigning A-10 Player of the Year, and although it’s unofficial, I’d say her dog Turbo is reigning A-10 Pup of the Year,” The Massachusetts Collective Director Patrick MacWilliams said.

Community engagement manager for the Dakin Human Society, Kaitlyn Holloway, expressed tremendous gratitude for Breen partnering with the nonprofit organization.

“The human-animal bond is important — so is the role pets play in families and communities. We are grateful for Sam’s and Turbo’s partnership, their commitment to helping pets find a home, and their support of Dakin’s programs and services,” Holloway said.

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