These NIL Collectives Are Finding Creative Ways to Raise Funds

Last Updated on May 22, 2024

Name, image, and likeness collectives are stepping up their fundraising creativity. These standout collectives are at the forefront of this movement by harnessing the power of their football alumni bases and leveraging their connections and influence to bolster their alma mater’s NIL endeavors.

The Grove Collective (Ole Miss)

Ole Miss Rebels quarterback legend Eli Manning united with fans for an unforgettable evening at the football program’s Manning Center. The event, featuring a sit-down conversation between Manning and current Ole Miss quarterback Jaxson Dart, was a testament to the strong bond the Ole Miss community shared. The Grove Collective offered tables at the event for $5,000 each and helped generate a remarkable $50,000. This impressive fundraising effort supported Ole Miss college athletes and fostered a sense of unity and camaraderie among the fans. 

One Pack Collective (NC State)

Over in North Carolina, the One Pack Collective hosted its second annual football celebration, inviting donors to the North Ridge Country Club in Raleigh for an evening filled with dinner, live music, and an auction. Former NC State linebacker and Pittsburgh Steelers player Payton Wilson contributed to the auction, with two autographed paintings fetching an impressive $100,000. Additionally, a bottle of signed Savage Wolves was auctioned, alongside an exclusive cocktail event experience, which sold for $40,000. Moreover, a unique gameday opportunity for the Wolfpack’s road trip to UNC featured sideline passes.

Bleeding Blue for Good (UConn)

A month after the UConn men’s basketball earned its second National Championship in as many years, the school’s flagship NIL collective, Bleeding Blue for Good, has continued to ride the momentum.

To honor the team’s historic achievement, the collective sold 290 commemorative basketballs autographed by the entire 2023-24 team.

 As we transition into the third year of NIL, some collectives are experiencing donor fatigue. However, despite this challenge, groups like The Grove Collective and One Pack Collective demonstrate resilience and creativity in their fundraising efforts. By leveraging the power of their football alumni networks, these collectives are finding unique ways to engage fans and bolster their support base.

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