Connect with us

Name Image & Likeness

Tom Brady Announces College Athletes as Faces of New Apparel Brand

First endorsers of BRADY include quarterbacks Cade McNamara and Shedeur Sanders.

Photo credit: BRADY Brand

As Tom Brady continues to diversify his business portfolio off the field, he is tapping into the NIL space for the first time, via his BRADY apparel brand. 

The reigning Super Bowl MVP and recently announced 2021 Sportsperson of the Year has signed ten athletes – nine current student-athletes and one recently drafted star – to be the faces of BRADY’s inaugural campaign set to launch on January 12. 

The roster features quarterbacks Cade McNamara from Brady’s alma mater Michigan, NFL legend Deion Sanders’ son Shedeur of Jackson State and the 2021 MLB Draft’s top selection, Henry Davis formerly of Louisville and now the Pittsburgh Pirates. 

The full BRADY roster includes athletes from baseball, basketball, football, hockey and tennis including: 

Henry Davis – Pittsburgh Pirates – Baseball 

Andrew Fenty – University of Michigan – Tennis 

Jack St. Ivany – Boston College – Hockey 

Grayson McCall – Coastal Carolina University – Football 

Cade McNamara – University of Michigan – Football 

George Pickens – University of Georgia – Football 

Julian Reese – University of Maryland – Basketball 

Jermaine Samuels – Villanova University – Basketball 

Shedeur Sanders – Jackson State University – Football 

Patrick Zahraj – UCLA – Tennis 

“Having these ten athletes represent our first BRADY campaign is really special,” said Tom Brady, Co-Founder of BRADY. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded.” 

BRADY is co-founded by entrepreneur Jens Grede and co-designed by Dao-Yi Chow. When the brand was first announced in September, Grede told the Wall Street Journal Magazine that the goal of BRADY is to mirror the scope and impact of Michael Jordan‘s Nike Jordan Brand. 

The first line of casual wear and training apparel will be available exclusively on www.bradybrand.com on January 12th, 2022 and in select Nordstrom stores and on www.Nordstrom.com beginning January 19th, 2022. 

Author

  • Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.