Travis Hunter’s NIL Deals Continue to Multiply

Last Updated on January 16, 2024

University of Colorado two-way star Travis Hunter has been among the most exciting players to follow over the last two weeks of the college football season. He has played 274 snaps combined on offense and defense with over 200 all-purpose yards, solidifying himself as an impact player on both sides of the ball.

Hunter’s do-it-all all-athlete playing style is reminiscent of his head coach, Deion ‘’Coach Prime” Sanders’ playing days as both an NFL and MLB player. Some college football critics believe Hunter’s game mirrors University of Michigan Heisman Trophy winner Charles Woodson. 

Despite his talent on the football field, Travis Hunter’s performance in the NIL space has been quite impressive. He most recently resigned an NIL deal with Celsius Energy Drink. Hunter signed an NIL deal with Celsius last year while at Jackson State through the fitness energy drink’s partnership with the Orange Blossom Classic.

He has also forged NIL partnerships with local businesses, including Phil Long Ford and NXTRND football equipment.

Hunter has more than two million followers across Twitter, Instagram, and  TikTok, giving his followers unique insight into his hobbies and interests. One of his favorite hobbies is fishing, and videos of him fishing began to gain attention. From that, brands such as WaterLand Co., Gary Yamamoto Custom Baits, and KastKing have engaged in NIL deals with Hunter. 

Travis Hunter’s NIL Deals for Apparel

Another area where Travis Hunter has thrived through NIL is within the apparel space. During his Jackson State tenure, he signed an NIL deal with the Michael Strahan brand, making him the first brand ambassador for the NFL Hall of Famer’s lifestyle and clothing brand.

Hunter also signed apparel NIL deals with SoHoodie and Actively Black. SoHoodie chose Hunter to be its first athlete ambassador. As part of this NIL deal SoHoodie has produced a line of Travis Hunter-inspired hooded tops with “I’m Him” on the sides.

His  NIL deal with black-owned apparel brand Actively Black also featured his teammates Shedeur and Shilo Sanders. Hunter and the Sanders brothers have apparel NIL deals and personalized merchandise for fans. 

Hunter is also a partner athlete for the clothing line American Eagle, and has promoted the brand on his social media accounts.

We are living in a time where our favorite athletes are more accessible than ever, and in the NIL landscape, the more platforms eyes you have on your content ultimately add more expansion opportunities to your brand. Travis Hunter has a million followers on Instagram and a YouTube page with over 241,000 followers, where he posts videos consistently. His Bleacher Report show, 12 Talks, has benefited from his efforts.

Even after Hunter’s recent injury, which has delayed Hunter’s return to the field after he played Colorado State, it does not seem that Travis Hunter is slowing down on his plans for NIL in the near future.

Hunter’s Equipment Deals

Hunter has created a unique partnership with FreeForm Sports, a company that creates equipment for athletes using 3D-printed technology. As part of the deal, the two-way star will also join the company’s advisory council, where he will be involved in testing new products. The TH12 Thigh Pad is available on the company’s site for $60, while the TH12 Collection Wristband is available for $25.

Hunter was one of seven college football stars signed to the convenience store chain 7-Eleven’s charitable ‘Cleat Crew’ program. Hunter and the other players have worked alongside luxury designer The Shoe Surgeon to create customized cleats that fans can win via auction. All proceeds from the events go directly to Children’s Miracle Network Hospital.

Hunter spoke about the partnership on his Instagram account.

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