Last Updated on February 20, 2023
Trying to navigate NIL has been difficult for college athletes, universities and businesses who want to get involved. Beyond just trying to understand what NIL is, each state has implemented different regulations on how each of those parties can work together to provide opportunities for college athletes. One business, Triumph NIL, is expanding their efforts to help streamline the NIL process for college athletes, universities, businesses and charities.
Who is Triumph NIL?
Triumph, a NIL sports marketing agency, develops custom partnerships for collegiate athletes with different businesses and charities, in an effort to reach fans and supporters in meaningful way. The group specializes in building business relationships that meet all NCAA compliance and State legal criteria. To learn more about Triumph’s role in building NIL partnerships at the university level, check out my last article, where I cover Triumph’s work with one Virginia Tech group.
What does Triumph’s roster look like?
Triumph currently has 65 athletes that they represent across 11 different Virginia Tech sports programs. Eight of the 65 athletes are female athletes who represent Women’s Soccer, Softball, and Women’s Basketball. To learn more about all of the athletes that Triumph represents, you can look here.
How is Triumph’s roster expanding?
32 Virginia Tech football players signed NIL agreements with Triumph last fall and the Triumph NIL roster of football players is going to expand again, as 13 more football players have recently signed up with Triumph. The players joining the roster are:
- Derrick Canteen
- Jeremiah Coney
- Antonio Cotman, Jr.
- Mansoor Delane
- Kyron Drones
- Ali Jennings
- Jaylen Jones
- Jaylin Lane
- Kyree Moyston
- Pheldarius Payne
- Bhayshul Tuten
- William Watson, III
- Dae’Quan Wright
With these new athletes and the other Triumph athletes, as part of their representation agreement, Triumph will arrange opportunities for college athletes leverage their NIL rights through a variety of personal appearances, content development programs, social media posts and live events.
To learn more about Triumph NIL, you can go to their “About” page here.
Author
Madeline C. Myers is a rising third-year law student at Case Western Reserve University School of Law. Madeline received her B.A. in Political Science in January of 2022. Madeline is the Co-President of the Sports and Entertainment Law Society for this upcoming year. This is the second summer she is managing a softball team for her fellow CWRU Law peers through the local bar association. In her free time she is an avid Cleveland Browns, Cavaliers, and Guardians fan, and watches ESPN, Blue Bloods, NCIS, and CNN.
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