UCLA Bruins Star Kiki Rice Unveils Jordan Brand Sneaker

UCLA Bruins women’s basketball star Kiki Rice continues to be a trailblazer in the name, image, and likeness field. Last year, Rice became the first college athlete to secure an NIL deal with Jordan Brand. Rice is building on this historic partnership by creating her signature shoe under the iconic Jordan Brand.

Rice recently announced her collaboration with Jordan Brand on Instagram, unveiling her signature shoe, the Air Jordan 38 Low “Cherry Blossom.” Featuring a sleek white base accented with vibrant pink and Bruin blue hues, the design pays homage to Rice’s roots in Washington, D.C., and the iconic National Cherry Blossom Festival that captivates the nation’s capital each spring.

Rice averages 12.6 points per game and continues to be the driving force behind her team’s success. With notable NIL partnerships already in her corner, including collaborations with Beats By Dre, Dove, and Buick, Rice’s influence continues to soar. Having recently debuted her signature shoe with Jordan Brand, anticipation mounts for her collaborations with the brand to flourish.


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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