Last Updated on November 22, 2022
Activision, a video game company, recently signed UCLA quarterback Dorian Thompson-Robinson to an NIL deal. The company has asked Thompson-Robinson to help launch the Bandicoot official TikTok. The news comes after Bandicoot recently launched Crash Bandicoot 4: It’s About Time.
Bandicoot has made similar deals with six other college athletes. The college athletes include:
- Appalachian State University football player Cameron Peoples
- Clemson University women’s volleyball player Azyah Dailey
- University of Florida women’s soccer player Madison Young
- University of Michigan football player Roman Wilson
- University of Texas football player Justice Finkley
Thompson-Robinson is a fan of Crash Bandicoot, so much so that he plays the game at home. As part of his partnership with Activision, Thompson-Robinson did a professional video shoot in Los Angeles. While in Los Angeles, Thompson-Robinson and Crash hung out and gave each other lessons on their respective fields.
Thompson-Robinson posted the three-part series on his TikTok, which has 645,000 followers. His videos have gained 115,000 views to-date. Thompson-Robinson’s and Crash’s lessons can be found here.
This deal was facilitated by MOGL, an online marketplace that facilitates partnerships with college athletes and businesses. MOGL has facilitated other notable NIL partnerships such as one with the Hallow prayer app, which I covered here. In addition, MOGL provides NIL education to its college athletes, universities, and partners.
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