Utah Basketball Teams and Women’s Gymnasts Receive New Cars in NIL Deal

Last Updated on December 13, 2023

In October, the Crimson Collective and its streaming app Utah 360° surprised its football athletes with brand new 2024 Ram 1500 Big Horn trucks. This time, they’re offering new cars to Utah’s men’s and women’s basketball teams and women’s gymnasts.

The basketball athletes and gymnasts will be able to choose a lease on a 2024 Jeep Grand Cherokee L Limited Edition or a 2024 Ram 1500 Big Horn truck, complete with the Night Edition package. 

“As a former University of Utah gymnast, it’s incredibly meaningful for me to support our female student-athletes, as well as our talented young men,” said Nicole Mouskondis, Co-CEO of Nicholas and Co., and board member of Crimson Collective. “When we began with the Crimson Collective, we envisioned an equitable platform that supports and connects all student-athletes, and particularly our women’s teams. This initiative is not just about providing transportation; it’s about showing all our student-athletes that their achievements and contributions to the community are equally celebrated, on and off the field.” 

Both the lease and insurance costs will be provided by the Crimson Collective’s donors. In order to qualify, athletes must have a good driving record and be willing to promote awareness of Crimson Collective. The initial lease term will be six months.

“This historic offering is game-changing, particularly for women’s collegiate sports. Building off our success with Utes’ football, we’re setting a new standard by enhancing support and expanding opportunities in collegiate athletics, paving the way for a more inclusive and equitable environment for all student-athletes,” said Derek Mattsson, CEO of For The Win 360°. “The Utah 360° streaming app has been instrumental in this historic initiative, not only with new opportunities for these incredible student-athletes, but also by introducing a new avenue for donors and sponsors to support the students.” 

Missy Marlowe, a former former Olympian and NCAA gymnastics champion at Utah, is excited to be part of making this offer happen for the Lady Ute’s gymnasts.

“I grew up watching and dreaming of becoming a Lady Ute. Women’s gymnastics has been part of my life, and today I am so proud to be part of the Crimson Collective, which has, since its inception, been dedicated to honoring the woman athletes of Utah, as well as the men. I hope my enthusiasm for these programs will be contagious as I cover them on the Utah 360° streaming app.”

Utah 360° is the Crimson Collective’s free streaming app, which features exclusive content and offers amplified visibility for brands backing these student-athletes. 

As part of today’s campaign, Utah 360° has expanded its exclusive content to feature original programming focusing on women’s gymnastics and women’s and men’s basketball, led by Utah sports legends and storytellers including Marlowe, as the gymnastics ambassador, and Sean Mooney, as the basketball ambassador.  


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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