Twitter and ESPN to Create Fan-Generated Newspaper to Celebrate College Football Playoff Winner

Last Updated on January 3, 2022

On the heels of Alabama and Georgia advancing to the College Football Playoff championship game with resounding victories over Cincinnati and Michigan on New Year’s Eve, Twitter and ESPN are partnering to bring the two finalists’ fan Tweets to life. 

The social media platform and CFP broadcast network have asked fans to help them create the first-ever “Twitter Tribune,” a post-game newspaper comprised of supporter Tweets that will be distributed at Lucas Oil Stadium in Indianapolis for the National Championship on Monday, January 10.  

The Twitter Tribune will mirror the trend of championship teams holding up local newspapers with title-winning headlines immediately after the game, but featuring fan Tweets instead. 

In addition to being distributed at Lucas Oil Stadium, Twitter will send copies of the Tribune to those fans whose Tweets were included in the paper. 

The top five most tweeted about teams this season (through December 9) include Alabama Crimson Tide, Ohio State Buckeyes, Michigan Wolverines, Oklahoma Sooners and BYU Cougars.


  • Michael Ehrlich

    Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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