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Behind Nebraska’s Partnership With Opendorse

Behind the scenes of Nebraska’s Opendorse partnership

Blake Lawrence Opendorse Nebraska

Nebraska Athletics recently partnered with Opendorse to create the first-ever program designed to help individual student athletes build their personal brands. The program, being called Ready Now, will afford all 650-plus Nebraska student athletes the opportunity to improve their personal brands on social media so they can maximize their earning potential once NIL legislation is ultimately enacted.

I wrote about this program on Forbes when it was first announced, but in this episode I was able to chat with Opendorse co-founder and CEO Blake Lawrence about what his company currently does with professional athletes and how his platform will benefit student athletes as NIL legislation is enacted. We discussed how Opendorse currently works with its approximately 75 collegiate partners and how the Nebraska partnership takes that to the next level. From providing actionable data to matching athletes with brands, we chatted about everything Opendorse does and how student athletes will be able to maximize their monetization opportunities once NIL legislation is enacted.

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About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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