Black Student Athletes Using Their Voices To Demand Change

Last Updated on February 3, 2023

This week I’m joined by James Coleman, a former student athlete at FSU who is currently the co-host of 1010XL’s “The Sports Den” and a strength and conditioning coach. James joined me to discuss how black student athletes have begun using their voices to demand change – from calling out racist behavior by coaches to demanding fight songs, chants and building names be changed.

James talked about his own experience as a black student athlete and why he thinks right now is the perfect storm of circumstances to finally allow black student athletes to have a voice and demand change. He shares advice for student athletes, administrators and coaches on current events and necessary change.

James played fullback at Florida State University where he was a three-year starter and a member of threeAtlantic Coast Conference Championships between the years of 2002–2005. James was the go-to short yardage back and scored 10 career touchdowns while playing in 46 career games at FSU. He used his skills to realize his dream of playing in the NFL while playing with the New Orleans Saints for one season.

James received his Bachelor of Arts degree in Social Science in only three years. James used sports performance training during his high school and college years before coming into the field after his playing career was finished.

You can follow James on Twitter and Instagram.

Click here for a transcript of the podcast


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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