Brand Deals for Student Athletes in the NIL Era

I’m joined today by Stephanie Stabulis of Social Creates Impact, who I’ve been partnering with on some educational programming for coaches, administrators and student athletes as we enter the NIL era.

Stephanie is a former award-winning, top influencer marketing agency executive passionate about bringing more training, resources and education to influencers and brands. She has designed campaign strategies for hundreds of brands from small-startups to dream clients like ESPN, OREO, Nickelodeon, Southwest Airlines, Macy’s, Gilden Apparel, and Sour Patch Kids.

In this episode, I tapped into Stephanie’s knowledge on a variety of topics related to how brands will likely work with student athletes once they’re able to monetize their name, image and likeness, including:

• The difference between an influencer vs. ambassador vs. affiliate
• How much of a student athlete’s content should be directly related their athletic performance
• What brand deals typically look like and the process behind them
• How brands find the people they want to work with
• The importance of having written agreements
• Some of the risks and pitfalls student athletes need to be aware of
• The opportunities for developing content creation skills that can take student athletes beyond graduation

You can connect with Stephanie on Instagram: @socialcreatesimpact.

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Listen to more episodes of the Business of College Sports podcast here

Want more on NIL? Check out the following articles and podcast episodes:

NCAA Group Licensing in the NIL Era [Podcast]

NAIA Becomes First In College Sports To Pass Name, Image And Likeness Legislation

Bipartisan House Bill Introduced on Name, Image and Likeness Rights

Behind Nebraska’s Partnership With Opendorse [Podcast]

NFL Draft Experience Proves Football Student Athlete Value [Podcast]

A Former Student Athlete Talks Name, Image & Likeness [Podcast]

Name, Image & Likeness Meets Title IX

Student Athletes Monetizing Their Influence [Podcast]

How Student Athletes Can Prepare to Become Entrepreneurs

Marketers Bullish On Monetization Opportunities For NCAA Athletes With NIL Rights