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How Artificial Intelligence Can Help Student Athletes Monetize Their NIL

How can AI-powered technology help student athletes monetize their NIL?

INFLCR and Influential podcast cover with Jim Cavale and Ryan Detert

Last Updated on September 4, 2021

This week I’m joined by two guests: Jim Cavale, CEO of INFLCR, and Ryan Detert, CEO of Influential. We’re chatting about how AI can help student athletes monetize their NIL.

INFLCR and Influential announced a partnership that will give the student athletes on INFLCR’s platform the ability to tap into Influential’s IBM with Watson APIs to gain insight into their current influence. These analytics will help student athletes improve their social media presence and allow brands with whom they’re in alignment to find them.

Jim and Ryan both shared more about how their respective companies are helping student athletes as we enter this new NIL era. Ryan also shared some great advice for student athletes based on all the many data points his AI-powered platform will share with brands.

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Listen to more episodes of the Business of College Sports podcast here.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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