
Last Updated on October 19, 2022
In this episode, we’re joined by Rayquan Smith, the “King of NIL.” Rayquan is a decathlete at Norfolk State and previously was a dual-sport athlete who also played football for the Spartans.
Rayquan received the Hustle Award at the 2022 NIL Awards and closed 70 NIL deals in Year 1 of NIL. He joins us to share:
- How he found his agent, including the questions he thinks other athletes should ask before signing with an agent
- Advice for reaching out to companies to land NIL deals
- How he’s helped educate potential brand partners on NIL
- His strategy for negotiating with brands
- How his school has supported his NIL efforts
- What he wants out of Year 2 of NIL
- How he became the “King of NIL”
- …and more!
Check out his website and merchandise at KingofNIL.com, and follow Rayquan on Instagram, TikTok and Twitter.
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
Related

Recent Posts
- Buick Partners With Five College Basketball Stars in “See Her Greatness” Campaign
- MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
- Pringles Launches Pringles NIL March Mustache Collection
- Colorado Football Sells More Than 30,000 Tickets For Its 2023 Spring Game
- How Can International Athletes Get NIL Deals? Here’s How to Do It Safely

