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How Rayquan Smith Became the King of NIL

Rayquan Smith on The Players Platform Podcast talking NIL

Last Updated on October 19, 2022

In this episode, we’re joined by Rayquan Smith, the “King of NIL.” Rayquan is a decathlete at Norfolk State and previously was a dual-sport athlete who also played football for the Spartans.

Rayquan received the Hustle Award at the 2022 NIL Awards  and closed 70 NIL deals in Year 1 of NIL. He joins us to share:

  • How he found his agent, including the questions he thinks other athletes should ask before signing with an agent
  • Advice for reaching out to companies to land NIL deals
  • How he’s helped educate potential brand partners on NIL
  • His strategy for negotiating with brands
  • How his school has supported his NIL efforts
  • What he wants out of Year 2 of NIL
  • How he became the “King of NIL”
  • …and more!

Check out his website and merchandise at, and follow Rayquan on InstagramTikTok and Twitter.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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