NCAA Group Licensing in the NIL Era

Last Updated on February 3, 2023

I’m joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners to talk about NCAA group licensing opportunities in the NIL era if group licensing is allowed. Malaika has extensive experience in the licensing arena and is a former standout intercollegiate athlete and professional athlete herself.

Malaika recently joined OneTeam from The Brandr Group, where she worked on the forefront of the college NIL issue. She also managed partnerships with player associations to develop business on behalf of athletes in the college licensing and marketing space. Her career stops also include Collegiate Licensing Company where she managed all partnerships with the SEC, ACC and Big East.

Malaika played volleyball at the North Carolina, and is the longest-tenured player on a USA Baseball National Team, male or female, and has earned five Women’s Baseball World Cup medals, as well as two Women’s Baseball World Cup All-Tournament Team selections.

We discussed what group licensing opportunities might exist if legislation allows for group licensing. We also threw around ideas for how those deals might come to be without the need for a players’ union. Additionally, we discussed opportunities available for female student athletes in a group licensing context.

You can connect with Malaika on LinkedIn or check out OneTeam Partners on their website.

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Listen to more episodes of the Business of College Sports podcast here

Want more on NIL? Check out the following articles and podcast episodes:

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How Student Athletes Can Prepare to Become Entrepreneurs

Marketers Bullish On Monetization Opportunities For NCAA Athletes With NIL Rights

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