I’m joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners to talk about NCAA group licensing opportunities in the NIL era if group licensing is allowed. Malaika has extensive experience in the licensing arena and is a former standout intercollegiate athlete and professional athlete herself.
Malaika recently joined OneTeam from The Brandr Group, where she worked on the forefront of the college NIL issue. She also managed partnerships with player associations to develop business on behalf of athletes in the college licensing and marketing space. Her career stops also include Collegiate Licensing Company where she managed all partnerships with the SEC, ACC and Big East.
Malaika played volleyball at the North Carolina, and is the longest-tenured player on a USA Baseball National Team, male or female, and has earned five Women’s Baseball World Cup medals, as well as two Women’s Baseball World Cup All-Tournament Team selections.
We discussed what group licensing opportunities might exist if legislation allows for group licensing. We also threw around ideas for how those deals might come to be without the need for a players’ union. Additionally, we discussed opportunities available for female student athletes in a group licensing context.
You can connect with Malaika on LinkedIn or check out OneTeam Partners on their website.
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Want more on NIL? Check out the following articles and podcast episodes:
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- NIL and College Football: Coaches Have Some NIL Concerns - February 24, 2021
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- Iowa Swimming and Diving Student Athletes Continue Pursuing Title IX Lawsuit - January 30, 2021
- Dartmouth Reinstates All Five Cut Sports - January 30, 2021
- Revisiting Why College Tennis Programs Are Being Eliminated - January 25, 2021
- ACC And SEC Big Winners In 2020-21 College Football Playoff Payouts - December 21, 2020
- Student Athlete Mental Health and Creating a Safe and Supportive Culture - December 8, 2020
- Proposed Changes to NCAA Name, Image and Likeness Regulations for Division I - December 3, 2020
- 2021 March Madness Payouts from Men’s Basketball Tournament Impacted by 2020
- Seattle Kraken Raising Money to Save Men’s College Hockey at Alaska Anchorage
- Breaking Down The Latest Proposed Federal NIL Legislation
- NIL and College Football: Coaches Have Some NIL Concerns
- Iowa Women’s Swimming and Diving Is Reinstated