Student Athletes Monetizing Their Influence

Last Updated on February 3, 2023

I’m joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about the types of opportunities out there for student athletes if they can monetize their name, image and likeness and the role she thinks athletic administrators should play. Stephanie also gives advice on how student athletes can best position themselves to capitalize on these opportunities and also mistakes to avoid.

Linked below are articles I wrote for Forbes and Entrepreneur that included Stephanie and the topics discussed in this podcast:

Marketers Bullish on Monetization Opportunities for NCAA Athletes With NIL Rights (Forbes)

How Student Athletes Can Prepare to Become Entrepreneurs  (Entrepreneur)

You can follow Stephanie on Instagram: @therealstephstabulis. You can also follow HireInfluence on virtually any social media platform: @HireInfluence.

If you’re interested in the book publishing chart I mentioned in the episode, you can view it here.

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen.

Click here to subscribe and listen on your favorite podcast platform >>

[podcast_subscribe id=”5192″]


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

No Comments Yet.