The Story Behind the Gator Collective’s Early Success

Last Updated on February 3, 2023

In this episode, I’m joined by Eddie Rojas, the founder of the Gator Collective. Eddie was a former baseball player at the University of Florida and was one of the first to start an NIL collective to support student athletes in their name, image and likeness endeavors.

The Gator Collective’s success is marked by it’s more than 2,000 members and $500,000 in annualized revenue, in addition to numerous one-time gifts. It was also the first collective to sponsor the athletic department it supports, which has allowed it access other collectives are missing.

In this episode, we discuss:

  • The idea behind the Gator Collective and how its model works
  • The in-person events and activations the Gator Collective has staged
  • How they’ve mobilized Gator Nation
  • What the formal sponsorship arrangement looks like with Florida’s athletic department and how it benefits both parties
  • How the Gator Collective built the relationship with the athletic department
  • Big upcoming goals for the Gator Collective

You can follow the Gator Collective on Twitter and Facebook.

Are you a collective or thinking about starting one? Check out the new NIL Collectives Insider!

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Listen to more episodes of the Business of College Sports podcast here.

Abridged Transcript

Transcript coming soon!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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