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Using Data to Increase Fan Engagement and Revenue

Steve Hank has spent his career helping college athletic departments engage fans and increase revenue, and in this podcast he’s sharing what he’s learned.

Steve Hank on the Business of College Sports podcast

This episode I’m joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest, to talk about how athletic departments can leverage the data they already have to increase fan engagement and revenue for the department. 

We discuss:

  • The main revenue struggles he sees over and over again in college athletics
  • How pro teams have done a better job creating a personal connection with fans
  • Overcoming silos in athletics and higher education
  • How to collaborate better with the university
  • The opportunities and challenges conference realignment brings for engaging with fans
  • Engaging fans who might consider staying home or out at the tailgate instead of going to the game
  • Leveraging data to give fans a better experience while also making more money
  • How NIL might play a role in the future of fan engagement


Hank also shared about his career journey in college athletics. In his current position, Hank oversees the collegiate athletics market at Affinaquest and strategies for clients with a focus on business intelligence, fan engagement, revenue outcomes.

Prior to joining Affinaquest, Hank worked as the Chief Revenue Officer at the University of Texas at Austin where he led the sales, marketing, and revenue operations of the nation’s largest collegiate athletic department.  

Prior to Texas, Hank was with at Arizona State University for twelve years, where he led the revenue generating areas of Sun Devil Athletics, including marketing, ticket sales and operations, branding, licensing, contract negotiation, and sponsorship relations. He also led the rebranding of Sun Devil Athletics culminating with the launch of the Pitchfork logo in April 2012.

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen. We’re also now a video podcast! You can find that version below the podcast and subscribe to our new YouTube channel.

Click here to subscribe and listen on your favorite podcast platform >>

We’re also now sharing the video version of the podcast on YouTube. Subscribe and watch here.

Listen to more episodes of the Business of College Sports podcast here.

Abridged Transcript

Transcript coming

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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