
Last Updated on February 16, 2023
We are joined on this episode by Anna Camden of Penn State women’s basketball. Anna was quick to embrace NIL during its infancy and has since taken part in numerous NIL deals ranging from food to skin care and even deals to benefit charitable causes, such as her basketball camp for girls in State College.
We discuss:
- Her experience being an early adopter of NIL
- How she feels NIL has changed since its inception
- Her basketball camp (Camp Camden) and the opportunity it presented to raise money for charity
- The evolution of her deal with Roots Natural Kitchen, including having her own menu item
- What NIL marketplace apps she uses and the success she’s experienced with them
- The defining lessons she has learned that may help those just getting started in NIL
- The importance of her faith and how it has changed where she finds her value and identity
- …and so much more!
Follow Anna Camden on Instagram, Twitter, and TikTok.
Listen to the Podcast
Watch the Podcast
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
Related

Recent Posts
- Buick Partners With Five College Basketball Stars in “See Her Greatness” Campaign
- MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
- Pringles Launches Pringles NIL March Mustache Collection
- Colorado Football Sells More Than 30,000 Tickets For Its 2023 Spring Game
- How Can International Athletes Get NIL Deals? Here’s How to Do It Safely

