Under Armour Creates New Gear For Partner Schools During March Madness

Last Updated on October 20, 2019

To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special shoes and shooting shirts for March Madness.

Student athletes on these 29 teams will receive Unleash Chaos editions of the Under Armour Curry 3Zero II Mid and UA Anatomix Spawn in white/gold and black/gold colorways. Under Armour says the colors are “a nod to the all day, all night pursuit of championship gold and legendary status.”

Under Armour sneakers for March Madness
Photo credit: Under Armour

Each school will also receive Unleash Chaos shooting shirts “to drive home the message that this is their opportunity to seize the moment and write history.”

Under Armour’s partner schools that made it into the men’s tournament include:

  • Auburn – SEC Champion
  • Bradley – Missouri Valley Champion
  • Cincinnati – AAC Champion
  • Colgate – Patriot League Champion
  • Gardner-Webb – Big South Champion
  • Georgia State – Sun Belt Champion
  • Maryland
  • New Mexico State – WAC Champion
  • Northeastern – CAA Champion
  • Old Dominion – C-USA Champion
  • St. Mary’s – WCC Champion
  • Seton Hall
  • St. Johns
  • Temple
  • Texas Tech
  • Wisconsin
  • Yale – IVY League Champion
Under Armour sneakers for March Madness
UA Anatomix Spawn (Photo credit: Under Armour)

Under Armour’s women’s teams that made it into the tournament include:

  • Auburn
  • Fordham – Atlantic 10 Champion
  • Maryland – Big Ten Champion
  • New Mexico State – WAC Champion
  • Notre Dame – ACC Champion
  • Robert Morris – NEC Champion
  • South Carolina
  • South Dakota State
  • Southern University – SWAC Champion
  • Towson – CAA Champion
  • University of California, Berkeley
  • University of California, Los Angeles
Under Armour sneakers for March Madness
UA Curry 3Zero II Mid (Photo credit: Under Armour)

Although Nike dominates the field in the men’s tournament this year with 40 partner schools, Nike’s share has dipped by compared to last year.

For the second year in a row, Under Armour has more schools in the men’s tournament than Adidas. Kevin Plank, CEO of Under Armour, expressed his excitement on his Instagram channel.

Some of the gear provided to student athletes will be available for fans to purchase. The Unleash Chaos UA Anatomix Spawn Low in black/gold is available for fans to purchase on UA.com, at Under Armour Brand Houses and with select retail partners worldwide. Fans can also purchase select team-specific Unleash Chaos shirts.


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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