Under Armour Creates New Gear For Partner Schools During March Madness

Last Updated on October 20, 2019

To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special shoes and shooting shirts for March Madness.

Student athletes on these 29 teams will receive Unleash Chaos editions of the Under Armour Curry 3Zero II Mid and UA Anatomix Spawn in white/gold and black/gold colorways. Under Armour says the colors are “a nod to the all day, all night pursuit of championship gold and legendary status.”

Each school will also receive Unleash Chaos shooting shirts “to drive home the message that this is their opportunity to seize the moment and write history.”

Under Armour’s partner schools that made it into the men’s tournament include:

• Auburn – SEC Champion
• Bradley – Missouri Valley Champion
• Cincinnati – AAC Champion
• Colgate – Patriot League Champion
• Gardner-Webb – Big South Champion
• Georgia State – Sun Belt Champion
• Maryland
• New Mexico State – WAC Champion
• Northeastern – CAA Champion
• Old Dominion – C-USA Champion
• St. Mary’s – WCC Champion
• Seton Hall
• St. Johns
• Temple
• Texas Tech
• Wisconsin
• Yale – IVY League Champion

Under Armour’s women’s teams that made it into the tournament include:

• Auburn
• Fordham – Atlantic 10 Champion
• Maryland – Big Ten Champion
• New Mexico State – WAC Champion
• Notre Dame – ACC Champion
• Robert Morris – NEC Champion
• South Carolina
• South Dakota State
• Southern University – SWAC Champion
• Towson – CAA Champion
• University of California, Berkeley
• University of California, Los Angeles

Although Nike dominates the field in the men’s tournament this year with 40 partner schools, Nike’s share has dipped by compared to last year.

Here is the breakout for Apparel partners and NCAA Basketball Tournament teams – @nikebasketball leads with (40), @UnderArmour (17) & @adidasUS Adidas (11) pic.twitter.com/Mv2LWi9hsB

— Apex Marketing Group (@ApexMarketing) March 17, 2019

For the second year in a row, Under Armour has more schools in the men’s tournament than Adidas. Kevin Plank, CEO of Under Armour, expressed his excitement on his Instagram channel.

 

View this post on Instagram

 

Resilience defines the UA Brand and our collegiate partners – 17 in the dance, 25% of the Bracket. 11 Conference Champs. Think you hear us coming. #sqUAd #WeWill @uabasketball

A post shared by Kevin Plank (@kevinplank96) on Mar 17, 2019 at 7:05pm PDT

Some of the gear provided to student athletes will be available for fans to purchase. The Unleash Chaos UA Anatomix Spawn Low in black/gold is available for fans to purchase on UA.com, at Under Armour Brand Houses and with select retail partners worldwide. Fans can also purchase select team-specific Unleash Chaos shirts.