The podcast has a new co-host joining this week, and we’re chatting with Cole Gahagan of Learfield about the current state and future of multimedia rights.
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
In this interview, Boland discusses NIL’s impact on bowl games and the College Football Playoff, the idea of “pay for play,” NIL’s intersection with streaming services and more.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.