All posts tagged "sports marketing"
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Marketing/PR
/ 1 week ago‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
This isn't your normal naming rights deal.
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Sponsorship
/ 4 weeks agoDos Equis Expands College Sports Portfolio With Big Noon Kickoff Sponsorship On FOX Sports
Dos Equis is now the Official Beer Sponsor of the Big Noon Kickoff
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Football
/ 9 months agoDr Pepper Brings Back Fansville And Doubles Tuition Giveaway Program This College Football Season
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting...
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Football
/ 1 year agoHow UAB is Planning for Football During the Pandemic
Inside UAB's football planning
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Industry
/ 1 year agoThe Inside Story of an Unlikely Bowl Sponsor
Inside the Makers Wanted Bahamas Bowl partnership
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Marketing/PR
/ 1 year agoWhat Sports Marketing Teaches Us About Marketing Ourselves
Sports marketing and branding expert Tracie Hitz joins the podcast.
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Marketing/PR
/ 1 year agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...
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Sponsorship
/ 1 year agoNew Goodyear Blimp Exhibit Unveiled At College Football Hall Of Fame
The Goodyear Blimp’s history with college football dates back to the 1955 Rose Bowl when a request came in from NBC...
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Sponsorship
/ 2 years agoThe Rose Bowl Stadium Signs ‘Official Ginger Beer’ Sponsor
The Rose Bowl Stadium has signed an “Official Ginger Beer” sponsor.
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Governance
/ 2 years agoWill NIL Rights Allow Student Athletes To Be Social Media Influencers? [VIDEO]
Kristi Dosh joins Outside the Lines on ESPN to discuss the market for student athletes as social influencers if NIL rights...