An Interview with Texas A&M AD Bill Byrne

Last Updated on July 28, 2011

Texas A&M AD Bill Byrne

Texas A&M Athletic Director Bill Byrne chatted with me by telephone yesterday. We talked about everything from the Longhorn Network to rumors of a move to the SEC to Kyle Field renovations. Below you’ll find the full interview followed by my thoughts on the most important thing he said.

Q: What are some things A&M can do to compete with Longhorn Network?

A: I’m not concerned about competing with the Longhorn Network. What I am concerned about is fairness. As Athletic Directors [in the Big 12] we agreed that every school could take one football game and choose to put it on PPV or our own network. As far as the high school games, I think that is absolutely against NCAA rules. I think that’s a recruiting advantage. Fairness is what you want you in recruiting.

Q: What about the fact that University of Texas administers high school sports in Texas? Is that an issue?

A: I think that’s a significant issue.

Q: I’m of the opinion that Texas will become an independent in the next five years. What do you think?

A: They have a very good conference. They get special treatment from ESPN, and they have a place for all of their Olympic sports. I don’t agree that they will become independent.

Q: Tim Brando and I discussed on his show the other day the increasing volume of Texas A&M fans who want to move to the SEC. Tim says he’s hearing from a lot of fans who are ready to make the move. Do you feel like fans are becoming more vocal about wanting to move to the SEC?

A: I don’t know the answer to that, because I don’t know who all is talking to him. There was a movement last year by a number of people on the internet that wanted us to leave Big 12 and go to the SEC. Texas A&M didn’t push Humpty Dumpty off the wall, but we did help put the pieces back together again in the Big 12. There’s some angst here about our future, so I’m concerned about that.

Q: At SEC Media Days Commissioner Mike Slive proposed an increase in GPA required for the core high school curriculum required by the NCAA. Several coaches opposed saying they’d rather increase the standards at the college level instead of putting pressure on high schools or denying kids opportunities. What do you think?

A: I’ve been an AD now almost thirty years and I find where the problems arise are on the front end and whether or not they can compete academically on campus. If prospective-student athletes don’t have at least a 1300 SAT or are in the top 10% of their class, they’re not getting into Texas A&M. We’re an elite academic institution like Vanderbilt or Florida in the SEC and our core curriculum requirements are higher than those required by the NCAA.  

Q: You’ve been compared to Louisville AD Tom Jurich because of your commitment to Title IX and Olympic sports and success at marketing/fundraising. Do you agree?

A: Oh yeah. Tom has done an incredible job everywhere he has been. He’s done a remarkable job at Louisville.

Q: Why focus on non-profit-producing sports? What benefits do they bring to the University?

Once someone puts on a Texas A&M uniform, they are your athletes. They are your kids. I treat our athletes as though we’re part of a big family. When I was at Oregon I was introduced at a woman’s volleyball banquet. They talked about how I attended all their games, banquets and other events. When they introduced me they talked about me being like a father to the program. I feel a personal responsibility to those students and their parents.

Q: Obviously Title IX is the reason some sports are on campus….

A: I was very disappointed when Title IX was passed and not funded. It was an unfunded mandate, and I objected to that aspect. I don’t believe in unfunded mandates. Once it was passed, I stand up and salute it. We are going to do the very best we can for all of our athletes. We treat all of our athletes the same. We want to make sure you have a great experience while at Texas A&M and leave with a degree.

Our women’s basketball team won the national championship this year. Their budget is identical to the men’s except the guarantees are less.

Q: Are there any plans to renovate/expand Kyle Field or any other facilities in the near future?

We’re spending 25 million right now to renovate the baseball field. We’ve recently had seven coach’s nights across Texas where renovation plans for Kyle Field have been presented. We’re also getting a new outdoor track. We have the best indoor track facilities in the world – not the country, the world. That’s why we host the NCAA championship every third year. The new outdoor track will be the best in the country and will host Olympic trials. The Regents passed football plans for Kyle Field last week. We’ll start on the one side at the end of the 2012 season and tear it down section by section. We’ll tear down the west side at end of the 2013 season and the second deck following the 2014 season.

Q: Will there be additional seating added during the renovation to Kyle Field?

A: We will not increase size of football stadium. It seats 90,000 now. There’s a good reason for not having an increase – in the sport of football there is declining attendance both in college and NFL and increase in television viewership. We don’t want to overbuild.

Q: I’ve written a lot about colleges selling naming rights on their facilities. How do you feel about naming rights?

The new baseball stadium will have “Blue Bell Park” in the name, if that answers your question. They’re paying 7-8 million to have the naming rights for 20 years.

Q: Texas A&M is one of 22 self-sustaining athletic departments. To what do you attribute that?

A: I tell all of our coaches they need to hug the bricks at Kyle Field every day. When you have a stadium that seats 90,000 and is sold out it generates a lot of help. Also, our membership in Big 12 and terrific sponsorship program. We manage our money well.


The thing that stood out to me most about this interview is what Byrne said about overbuilding. Texas A&M has made the conscious decision not to add any seating to their football stadium despite their attendance levels. Texas A&M was #13 in average attendance in 2010 according to the NCAA.

This to me underscores the importance of television contracts in college football. I’ve long said more ADs and commissioners should be former CEOs and CFOs because college football is a billion dollar business. Now I’m wondering if the focus shouldn’t be on someone who has worked in or who has connections with the television industry.

No commissioner has been more lauded lately than the Pac-12’s Larry Scott. Why? Because he secured a record-breaking television deal for his conference that involved ESPN and FOX having to work together. Yesterday, he announced details of the Pac-12 Network, which will feature a national network and six regional networks within the conference’s footprint. In my opinion this blows the Big Ten Network out of the water in terms of structure and availability. (That being said, I don’t think he has the same product as the Big Ten, so we’ll see how it goes.)

Television is not only a huge source of revenue for conferences, it impacts the entire structure of college football. For some like Notre Dame and BYU it helps support independence. For others, like members of the Big 12, it can hold a conference together. It’s the reason why TCU and Utah are moving to AQ conferences and Boise State is not.

The stadium capacity arms race in college football is over. Sure, stadiums will still be renovated and improved, but the race to see who can add the most seats has likely peaked. Instead, we are in the midst of a great television race. Which conference can sign the largest contract? Which conferences can support their own network? Which schools can use their own network to get ahead? Which school can a conference add to get into a top tv market they don’t already occupy?

It’s time to face the facts. The future of college football is in the hands of television networks.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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  • Jay Scott
    July 28, 2011

    Great post! I thought his comments on Texas becoming independent were interesting. I believe Texas will be an independent school soon (within the next 5 years) I think it’s pretty obvious that showing high school games of players Texas will recruit is am advantage. And I’m not sure how long other schools in the Big XII will go accepting this. A lot people say it was Texas and its’ TV deal that kept the conference together. I think it was A&M not going to the SEC that kept the conference together. It will be interesting to see how it all unfolds.

    • Tomas Salazar
      July 28, 2011

      Hey smart guy the only reason A&M didnt join the SEC is because the SEC didnt want them unless Texas came with them, so in ALL sayings the only reason the Big 12 stands is because TEXAS…

      • T_X
        July 28, 2011

        You are VERY misinformed.

        Please have some knowledge of the subject and think before you post garbage like that.

      • miggity miggity mack brown
        August 3, 2011

        Probably the dumbest statement I’ve read all day… and I’ve already been to FoxNews and MSNBC! My friend, you’ve been sip-pin’ on the orange kool-aid a little too much. The reasons the Big12 is still in existence are few, none of which include any offers from the SEC to texas. Primarily, A&M and OU agreed to accept equal shares somewhere around $20M each rather than take the nubs leftover after bevo got his share. Furthermore, the statement is a fact, if A&M left, OU would’ve left, which would leave then what… maybe texas asking SFA or Texas State, hell maybe UTSA, UTEP and all the other ut schools to play along. A&M and OU kowtowed and agreed to stay. And to counter your other statement, it’s been acknowledged that the SEC has a standing offer to A&M right now.

    • Ringo
      August 12, 2011

      What kept the conference together last year was the PAC 10 not wanting Baylor and inviting CU to make sure there was no room for a private religion-affiliated school. The PAC 16 was a done deal until then. Then the legislature stepped in and suddenly the focus at Texas and the prison camp on the brazos river bottoms became keeping a conference together that didn’t leave Baylor out of the mix.

      It is pure aggie fantasy that they stayed out of the SEC to keep the conference together, they stayed in the conference to secure their funding from the State coffers (the funding controlled by the legislature dwarfs the money profit…if any…generated by their athletic department).

      The aggies are wanting to run from the shadow of their big brother now and whining about the Longhorn Network…I’ve found in my 52 years on this earth that the only people who talk about fairness are the weenies getting their asses handed to them and have to seek some kind of legislative relief ’cause they can’t do it themselves. Byrne can’t put a tv deal together for one of two reasons: 1). No one wants to pay diddly to broadcast aggie sports or 2). no one wants to pay diddly to broadcast aggie sports. He’s left watching big brother put together a network that will pay them $300 million over the next 20 years and all he can do is whine about fairness. btw, dolla bill, the publicity about televising high school games was designed to goad the maroon clad losers into running from big brother’s shadow, screwing up the conference, assuring that the ags will (if the legislature lets ’em run) will have a conference around to pay exit penalties to, and absolving Texas of legislative shackles so that they can make the move they wanted to make last year…creating the first 16-team Super Conference whose future broadcast (tv won’t be THE player in 5 years) revenue (and appeal) will put the sec in 2nd/3rd place.

      ags, life would be awful dull without their comedic struggle for relevancy.

  • Steve Castator
    July 28, 2011

    The thing that stood out to me was the comment about being an elite academic institution similar to Florida and Vanderbilt…well played, sir.

    • AggieGirl
      July 28, 2011

      Ha, I didn’t even pick up on that!

  • Brian
    July 28, 2011

    I don’t think stadium growth has peaked at all. TAMU may not be expanding (largely because they haven’t been winning as much as normal lately, in my opinion), but plenty of other places are considering it. It depends on the waiting list for season tickets and the number of premium seats and suites.

  • Bobby
    July 28, 2011

    In October 2006, Byrne wrote, “TV contracts in all conferences are built around exclusivity of both the rights and the time windows, and the rightsholder’s freedom to choose the games. It is not policy, nor should it be, for us [athletic departments] to tell them which games to select. They paid handsomely for that right.” (Citation link:

    Why is it now different today when ESPN swaps media rights with Fox for the Longhorn Network to get a second Big 12 conference game?

    • Kristi Dosh
      July 28, 2011

      I think it’s different because the Big 12 ADs sat down and discussed and agreed that one non-conference game could be aired anywhere each school chose. The other ADs feel like Texas went against the agreement by adding a second game with the ESPN/FOX swap. Also the high school game issue.

      • brando21
        August 3, 2011

        You are misinformed. Texas did not add a second game, ESPN did. And received approval from two conference teams to do so. Until they were brought to a meeting with other schools that cried foul. The deal offered OSU and potentially Baylor more money by being on the LHN that ABC or any other network.

  • AggieGirl
    July 28, 2011

    Enjoyed the report! Thanks and gig em!

  • Bobby
    July 28, 2011

    ESPN swapping games with Fox is no different than what happens every weekend in the fall with media rights holders and time slots. I understand the HS games issue is different.

    It was ESPN that cut the deal with Fox for that second game.

    Also, did you ask about the proposed Lone Star Network that Dodds approached Byrne about a few years back? Does he regret dismissing it out of hand and not pursuing that further? It was essentially the concept that eventually grew into the LHN.

  • Blue
    July 28, 2011

    It is different. Byrne’s statement is only concerning the freedom to choose the games, not the freedom to do anything other than air them on the contracted network. One reason this is important is because selling games off to third parties affects revenue distribution within the conference.

    The Lone Star Network probably would have worked if Dodds had approached Byrne with a 50/50 partnership on the deal. Instead he tried to strong arm it and take a majority of the stake. No regrets on bad deals.

  • frug
    July 28, 2011

    Now that TAMU is operating in the black again does anyone know how far along they are in paying back their debts? I remember a few years back the athletic department had to take out $8 million loan.

    • AggieGirl
      July 28, 2011

      When Byrne arrived, the facilities were in horrible shape. Most schools give the athletic dep’ts stipends free and clear (including Texas, $2m in 2006, Tech to the tune of about $3m every year), but A&M said no. They did say yes to an interest-free line of credit from the University’s “rainy day” fund, which allows for one time expenses.

      I believe they are still in the process of paying it back, now that the AD is turning a profit (thanks to Byrne’s investment).

  • Bobby
    July 28, 2011

    It was a $16M undocumented, undisclosed line of credit with no interest rate that then University President Robert Gates (now Sec of Defense) approved for the AD with no payback terms back in 2006. It was only when the BOR got in a fight with then UP Elisa Murano (Gates’ successor) did the loan come to light for the taxpayers of Texas and most of the BOR in 2009.

    So after that media spotlight in 2009, the AD agreed to start paying $1.6M per year for 10 years.

    You can read all about the fragile finances here. I must say that I laughed when Byrne patted himself on the back with the “we manage our money well” comment.

    Blue, I was hoping Kristi might respond about whether it was discussed in the interview. I’ve never seen the actual terms although I have certainly heard some of the same rumors, except that Texas was going to have to front the start-up costs, thus the unbalanced profit sharing arrangement.

    • At
      July 28, 2011

      That article states that the loan had a four year payback so there were obviously terms.

      Considering A&M is in the minority in that it’s AD is now self-sufficient, I think Byrne can say he manages it well. It was an absolute mess when he got here and it took money to fix it.

  • Tomas Salazar
    July 28, 2011

    Can I get a Hook’ em…

    Aggies quit being haters dont get cocky just cause you went 9-4. Remember the last time that happened… Point made!

    • John Tyler
      July 28, 2011

      He did not do it because the high school games violate NCAA rules. That was the primary reason UT wanted A&M involved- so that A&M would not leave the Big 12 or complain about the high school games.

      • brando21
        August 3, 2011

        that is not correct. The NCAA has not ruled on that being against NCAA violations because Texas agreed that the Longhorn logo would not be used during televised HS games. It is no different than ESPNU showing hS games and listing colleges that players are being recruited by according to NCAA bylaws.

    • Patrick
      July 28, 2011

      The last time A&M went 9-4 they went 7-6. They also went 9-4 in 1997, but I forget how they did the year after that.

      • Parker
        July 29, 2011

        Umm, the year after that they went 11-3 and won the Big 12. So it’s clearly irrelevent how a 9-4 season will lead into the following year.

    • T_X
      July 28, 2011

      Tomas, don’t be mad because your horns didn’t make it to a bowl last year.

      Continue to ignore reality as much as you want… you just look like a complete fool.

  • Ryan
    July 28, 2011

    A&M = blah

  • D in Aggieland
    July 28, 2011

    Tomas Salazar is truly one of the most uninformed people on the interweb…Keep reading orange bloods, good sir.

  • Michael Woodard
    July 29, 2011


    Why are you even on Our site? Nothing better to do?


  • bango
    July 30, 2011

    I love how people point to the A&M athletic department taking an interest free loan as something bad.

    For everyone who doesn’t understand finances, anytime you can take an interest free loan you should do it.

    Also, the goal of a college athletic department is not to see who can earn the most money, it’s to see who can win the most hardware. And A&M is leading the rest of the conference in that the last two years.

  • Stephen Anderson
    August 3, 2011

    Florida has their own network for third tier rights. It’s owned by Sun Sports just like ESPN owns the Longhorn Network. The Florida Network shows Fla. high school games. I guess if A&M moves to the SEC, they’ll claim that’s an unfair advantage.

    • brando21
      August 3, 2011

      I doubt a&m will complain about Florida, because that is not Texas. Texas was not worried about a&m leaving for the SEC. Dodds told Byrne that the rivalry was dead if they left. that is why they stayed. They have nothing without Texas. The SEC just wants a&m to get into the Texas market and get recruits. a&m was oin national TV 3 times last year. The same number as Ole Miss.

  • Ryan
    August 5, 2011

    Actually, Texas AD Deloss Dodds said last summer that no matter what conference either school was in, Texas and A&M would still play each other in sports. He said that Texas fans will always want to play A&M and OU. Interestingly, A&M seems to not care one way or the other about playing Texas. From what I have seen and read, the prospect of playing high caliber programs such as Alabama, Auburn, LSU, Tennessee, Georgia, Arkansas, and Florida makes an annual game against Texas seem fairly insignificant. With Nebraska gone, the luster of the Big 12 has faded dramatically.

  • Ringo
    August 12, 2011

    I, for one, want the whiners to leave the Big 12 for the SEC, then they can whine about being the stepchild to some other group who won’t give a rat’s ass, just like Texas doesn’t give a rat’s ass. It won’t be long before the group-think weirdos will be grabbing their nuts, squeezing hard, and chanting SEC…SEC…SEC…because they’re a sub 500 team with no one to blame, no success in the future, and only the prestige built by others to hang on to. The only two periods of sustained success by the only sports program that matters (football) also involved the buying of football players and was quickly followed by a bitch-slapping from the NCAA. the maroon whiners are the only program in the history of the NCAA to be eligible for the NCAA death penalty twice within 5 years (1991 and 1994). If it wasn’t for the work of a professor from the University of Texas Law school, laying the legal groundwork for the NCAA to keep the death penalty legislation on the books while giving themselves the wiggle room to mitigate the penalties for “REPEAT OFFENDERS”…this is from the 1994 Texas A&M Infractions Report:

    “The Committee on Infractions gave serious consideration to the penalties required under Bylaw to be imposed on an institution that commits a major violation within the five-year period following the starting date of a major penalty. The violations in this case and the violations found in the 1991 case occurred within the five-year time period required under the “repeat violator” or so-called “death penalty” rule. In the 1991 case, the committee determined that even though the repeat violator rule could have been imposed, there were unique circumstances that led the committee not to do so. In this case, although the penalties called for under the repeat violator rule could again have been imposed, several factors existed that caused the committee to refrain from taking such action.”

    The special circumstances that save tamu’s athletic ass from even greater irrelevancy was that that William Mobley (the president/warden of the prison camp in the late 1980s and the guy that removed $herrill from his post as henhouse fox…err…director of athletics…then moved his ass to selling cars in a backwater redneck redoubt on Cedar Bayou) had the balls to fire jackie $herrill…the NCAA refers to this action in both the 1991 and 1994 Public Infraction Reports. What does Mobley get from the ags for saving their athletic bacon…condemnation. What’s integrity when you can have bragging rights on your big brother for a couple of years!

    dolla bill and the brazos bottom whiners are playing last years game, while Deloss is playing 5 years ahead of them…as always. btw, dolla bill doesn’t want to spend more money on a stadium because he knows that after the first time around, none of the sec fans want to travel almost a 1000 miles to visit something on the same lines as Starkeville (the only attraction for a road trip to gomerville is hauling ass to Austin before and after the game). When the ags are .500 and heading to nothingville for pissant bowl games or missing them altogether, even the nutgrabbers begging for the move to the SEC won’t show up. tamu has their best season in a decade…and they sell out only 3 of their 7 home games in an 82,600 seat stadium (the official capacity of pile field according to In 2009, they sold out exactly ONE game…and that one was, of course, against their big brother. When concerning the front-running whiners…”build it and they will come” doesn’t hold true. If the dump, that is pile field, seats 90,000 as dolla bill opined, then they have sold out exactly ONE time in the last TEN SEASONS.

    LMAO about tv revenue…it will be about broadcast rights, but it won’t be the traditional tv market the sec has dominated for the last decade…one more time they’ll get sound advice from ol’ dolla (remember just a few short years before hated Texas inked a $300 million deal for the Longhorn network, this genious said that team branded network won’t work)..if there was ever a guy born to “lead” the cult of whiners it is good ol’ dolla bill.

  • JK
    December 19, 2011

    blah blah blah !!!!!!!!!!!!!!!!!!!!!!!!,MAKE IT SHORTER !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! F U !!!!!!!!!!!!!!!!!!!!!!!!!!!

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