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Tracker: NIL Marketplaces for Student Athletes

In an attempt to keep up with the marketplaces out there for student athletes monetizing their name, image and likeness, I’ve started a tracker below. If I’ve missed one, please shoot me the details via the contact form.

We’re continuing to add marketplaces and details as we have them, so bookmark this page and check back!

Keep in mind, this doesn’t take into account the many platforms that already existed for content creators, such as Find Your Influence and IZEA. We’re focusing only on platforms that were either created specifically for student athletes or where we’ve seen student athletes start to flock.

Last updated: July 20, 2021

Note: This is not an endorsement of any of the platforms listed below. We have posted these purely for informational purposes only.

PlatformTypes of OpportunitiesFees/Revenue Share
98StrongBrand partnerships
AthletepreneurBrand partnershipsBrands are charged a platform fee instead of a per deal fee. Athlete’s pay fees on a sliding scale based on their NIL Score (a proprietary ranking of the marketability of their NIL). If an athlete comes to them for other ancillary services, the fee may be reduced.
Athletes.TVAd-supported video content
AthletesMerch.comComing soon
Cameo*Personal video messagesStudent athlete gets 75% if booked through the website, 75% after 30% to Apple if booked through the iOS app
CleanKonnectBrand partnerships (they note a specific focus on working with high school student athletes)
CoachUp*In-person, small group and personal coaching sessions$49.99 one-time activation fee plus $9.99 annual membership; earnings vary based on number of sessions with an individual athlete: 1 session pays 57% to coach, 2 sessions is 72%, 3 sessions is 82%, 4 sessions is 87% and 5 or more sessions are 95%
display*Brand partnerships for content and also affiliate commission on productsUp to 50% for ad revenue and affiliate commissions
DreamfieldIn-person opps like autograph signings, meet and greets, clinics, 1:1, etc.Platform charges a fee to the buyer; once an event is complete, the athlete will keep 95% of the athlete booking price, with the remaining 5% going to the athlete who invited them to the platform. If someone were to sign up without a referral, the 5% will go to the Dreamfield Foundation, a 501c4 advocacy that champions student athlete rights.
EngageBooking everything from speeches to one-in-a-lifetime experiences15% fee for buyers; no fees for student athletes
FangageDigital autograph sessions
Fans Meet IdolsDigital storefronts for student athletes to sell videos, products, appearances, etc.Student athletes keep 75-95% of each transaction
Find My NILBrand partnerships and online community for student athletesStudent athletes and sponsors can sign up for a 3-month trial, thereafter it becomes $4.99/mo for athletes and $99/mo for businesses. Find My NIL does not take any percentage of completed deals.
Icon Source*Brand partnerships
Influential*Brand partnerships
JenloopSocial posts for individuals or businessesStudent athletes keep 75% of the fee
Jersey SponsorBrand partnerships15% fee paid by the brand; free for brands for up to 5 direct messages or invites per month or $99/mo for unlimited; no fees for student athletes
Klout MachineBrand partnerships10% from the brand and 10% from the student athlete
Koji*Monetize your link in bio
MarketPryceBrand partnerships$8/month to join for student athletes but they get 100% of income they generate on the platform
Matchpoint ConnectionBrand partnerships (focus on local businesses)The brand is charged 9% in addition to the offer amount and the student athlete is charged 9% from the offer amount.
MOGLBrand partnerships Free for student athletes; brand pays 20% service fee
Mojo*Digital youth sports coaching
NOCAP SportsBrand partnerships, merchandise, personal appearances, etc. in addition to compliance and education for institutionsFree for athletes. 18% fee paid by brand
Obsesh*Personalized digital coaching (skills & technique)Student athlete keeps 75% of the booking
OpendorseBrand partnerships in addition to compliance and education for institutions30% fee paid entirely by buyer
OpenSponsorship*Brand partnershipsStudent athletes pay 10-20% commission on each deal, and brands pay for a $399 subscription to put up a campaign. If brands already know the student athlete they want to work with, they can send direct proposals for free or upgrade to whiteglove service for $1250/mo.
PlaybookedBrand partnerships
PostgameBrand partnerships
Sideline Swap*Sell gearListing is free; 12% fee for first 5 items sold, 9% thereafter plus payment processing fee of 2.9% the cost of the item + $0.30; buyer pays shipping
SQWAD*Digital contests and fan engaging gamification
The Players Trunk*Sell gear
Vantage SportsDigital coaching/trainingClients pay 10% service charge; 1% is donated to the Doug Flutie Foundation for Autism
WorkhorseBrand partnerships
YokeGaming

*INFLCR Exchange Partner (INFLCR does not take any fees for these transactions)

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more