Tracker: NIL Marketplaces for Student Athletes
Last Updated on January 18, 2025
In an attempt to keep up with the marketplaces out there for student athletes monetizing their name, image and likeness, I’ve started a tracker below. If I’ve missed one, please shoot me the details via the contact form.
We’re continuing to add marketplaces and details as we have them, so bookmark this page and check back!
Keep in mind, this doesn’t take into account the many platforms that already existed for content creators, such as Find Your Influence and IZEA. We’re focusing only on platforms that were either created specifically for student athletes or where we’ve seen student athletes start to flock.
Other NIL Trackers
NIL Marketplaces
University-Specific NIL Collectives
NIL Agents
Student Athlete-Hosted Podcasts
Car Deals
NIL State Laws
Institutional NIL Policies
Note: This is not an endorsement of any of the platforms listed below. We have posted these purely for informational purposes only.
| Platform | Types of Opportunities | Fees/Revenue Share |
|---|---|---|
| 98Strong | Brand partnerships | Free for student athletes; varies for brands depending on campaign. |
| Athletepreneur | Brand partnerships | Brands are charged a platform fee instead of a per deal fee. Athlete’s pay fees on a sliding scale based on their NIL Score (a proprietary ranking of the marketability of their NIL). If an athlete comes to them for other ancillary services, the fee may be reduced. |
| Athletes.TV | Ad-supported video content | Free for student athletes to create a channel and free for fans to watch; athletes get 60% of ad revenue from their channel. |
| Athlete Squared | Training-focused sports app | A college athlete that can get 10 subscribers to their videos on the app will make a minimum of $150/month; athletes take 80% of all earnings. |
| Athlyt | Brand partnerships and educational programs | 10% fee charged to brand; no fee for student athletes. |
| Blue Wire* | Podcast platform and sponsorships | Student athletes receive share of advertising revenue. |
| Cameo* | Personal video messages | Student athlete gets 75% if booked through the website, 75% after 30% to Apple if booked through the iOS app. |
| CleanKonnect | Brand partnerships and NIL certification program | Fee charged to brand; introductory content of certification program is free for athletes; $79 for the full course. |
| CoachTube | Digital instruction | Coach/student athlete or a charity of their choice can keep 100% of the revenue (minus standard transaction fees) when you bring new students to CoachTube. For every student CoachTube brings to your course through their marketing efforts, they split the sale 80/20 – the student athlete receives 80%, CoachTube gets 20%. |
| CoachUp* | In-person, small group and personal coaching sessions | $30 one-time activation fee plus $9.99 annual membership; earnings vary based on number of sessions with an individual athlete: 1 session pays 57% to coach, 2 sessions is 72%, 3 sessions is 82%, 4 sessions is 87% and 5 or more sessions are 94%. |
| College Athlete Influencers | Brand Partnerships | Free for athletes. Brands get 7-day free trial before paying annual fee. No additional fees or commission taken. |
| display* | Create content for brands that offer affiliate commission | Up to 50% for ad revenue and affiliate commissions |
| Dreamfield* | In person opportunities like autograph signings, meet and greets, clinics, speaking engagements, photo shoots, coaching and mentorship events, commercials, podcasts/radio spots, and individualized offers for athletes. | Platform charges a fee to the buyer; once the event is complete student athletes keep 100% of the booking price. |
| Engage | Booking everything from speeches to one-in-a-lifetime experiences | 15% fee for buyers; no fees for student athletes. |
| Fan Arch* | Digital storefront for personalized merchandise | No fees; student athletes keep a certain percentage which depends on their total sales. |
| Fangage | Create fully branded website, engage directly with fans, digital autograph sessions, and monetize content. | Free to use; athletes keep 90% of earnings |
| Fans Meet Idols | Digital storefronts for student athletes to sell videos, products, appearances, etc. | Student athletes keep 75-95% of each transaction. |
| Icon Source* | Brand partnerships | Free for athletes; small fee for brands. Athlete earnings depends on the contract signed by the athlete and the brand. Icon Source takes 10% of every deal. |
| Influential* | Brand partnerships | |
| Klout Machine | Brand partnerships | 10% from the brand and 10% from the student athlete |
| Lummys.com | Branded content is posted within the athlete’s Twitter and/or Facebook feeds | Athletes get paid 100% of every PPC (price-per-click). |
| MarketPryce | Brand partnerships | free for student athletes but they get 100% of income they generate on the platform |
| Matchpoint Connection | Brand partnerships | The brand is charged 9% in addition to the offer amount and the student athlete is charged 9% from the offer amount. |
| MOGL | In-person Appearances, Social Media Campaigns, Endorsements, Brand Partnerships, and Merchandise Sales (all directly disclosed to university compliance) | Free for Athletes; 20% fee paid by business |
| Mojo* | Digital youth sports coaching | |
| NIL Club | Brand partnerships | |
| NOCAP Sports | Brand partnerships, merchandise, personal appearances, etc. in addition to compliance and education for institutions | Free for athletes. 10-20% fee paid by brand |
| Opendorse | Brand partnerships in addition to compliance and education for institutions | 30% fee paid entirely by buyer |
| OpenSponsorship* | Brand partnerships | Student athletes pay 0-20% commission on each deal, and brands pay for a $399 subscription to put up a campaign. If brands already know the student athlete they want to work with, they can send direct proposals for free or upgrade to whiteglove service (https://opensponsorship.com/pricing) for $1950/mo. |
| Playbooked | Brand partnerships | |
| Postgame | Brand partnerships | |
| Sideline Swap* | Sell gear | Listing is free; 12% fee for first 5 items sold, 9% thereafter plus payment processing fee of 2.9% the cost of the item + $0.30; buyer pays shipping |
| SportEndorse | In-person Appearances, Social Media Campaigns, Endorsements, Speaking Engagement, Product Evaluations and Brand Partnerships | Student athletes pay 14-18% commission on each deal done on the platform, and brands pay $1200 yearly or $500 for three months to put up opportunities. Brands have a 50% initial deposit to confirm booking. Agents can join the platform for $1200 yearly, or $500 for three months, and we will share commissions with them. |
| Spring* | Direct-to-consumer digital storefront | Processing fee is 20% of the selling price, plus a $0.40 charge |
| SQWAD* | Digital contests and fan engaging gamification | |
| Subtext * | SMS texting | 20% of subscription fees received by student athletes |
| The Players Trunk* | Sell gear | |
| Vantage Sports | Digital and in person coaching/training | Clients pay 10% service charge; 1% is donated to the Doug Flutie Foundation for Autism |
| Workhorse | Brand partnerships |