A collective is an organization formed to benefit student athletes, usually at a specific institution. The models vary somewhat, but the basic premise of most is that an alum, or group of alums, band together to form a company whose goal is to provide NIL opportunities to student athletes of that institution. How they find or provide those opportunities is where the models really differ.
Yes, some collectives are 501(c)(3) non-profits, which means donations to those collectives are tax-deductible. There are also a couple of collectives who have applied to be 501(c)(7) tax-exempt entities.
How many collectives are non-profits? Currently, we know of 14 that have received their 501(c)3) approval from the IRS, and 2 that have applied for 501(c)(7) designation. We’ll update this number as more information becomes available.
I’ve consulted with more than a dozen collectives in the formation phase, and I host monthly calls for collectives to discuss issues and share best practices.
To inquire about a consulting session or be added to our monthly call list, contact me.
Below is a list of NIL collectives. We will be updating this page as new collectives, or new details on existing collectives, emerge.
We’ve also started separate lists below of marketing or talent agencies that appear to be specializing in one university, NFT communities, local exchanges and schools partnering with Student Athlete Empowerment.
Know something we’ve missed? Send us a message here.
Sun Angel Collective provides fans and supporters with access to their favorite student-athletes through contributions and subscriptions.
Primary model (charitable, pooled donations, membership or marketplace): Membership – 4 levels from $10-42/month
Leadership: Jeff Berg, John Dorsey, Scott Harkey, Michael Olsen and Chris Michaels
501(c)(3)? Yes
Sports: All Sports
Season access passes will be released July 2022 that will provide fans access to meet-and-greets, members-only tailgates and an online community where they can interact with players. Similar to other player-led/Yoke collectives.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Arkansas football players (with help from YOKE)
501(c)(3)? No
Sports: Football
ONEArkansas NIL which will assist Arkansas student-athletes in connecting, educating, and facilitating their charitable efforts while serving fellow Arkansans and beyond.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership: Not Announced
501(c)(3)? No
Sports: All
On to Victory will pool funds from businesses and fans to help Auburn athletes profit off their NIL. The board has vowed not to receive any compensation so 90% of proceeds can go directly to athletes. Incorporated NIL-Auburn.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Mike Arasin, Nick Davis, Steve Fleming, Keith Jones, Ned Sheffield, Wesley Spruill
501(c)(3)? No
Sports: All
This player-led collective plans to launch in July 2022 and will give members access behind the scenes of Auburn football, from online content to live events, through its access passes. Proceeds are split among athletes involved in the collective. The collective has yet to announce if there will be different membership levels.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Auburn football players (with help from YOKE)
501(c)(3)? No
Sports: Football
In collaboration with partners, businesses, and other constituencies, GXG will connect student-athletes with city-wide opportunities that ultimately empower them to use their platform in the community in ways that not only benefit themselves, but also uplift the local economy.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Startup Waco
501(c)(3)? Yes
Sports: All Sports
AGD will solicit donations to be used to pay athletes for work on behalf of charitable organizations. According to the AGD website, all unrestricted donations will support men’s basketball. However, donors can restrict funds to other sports.
Primary model (charitable, pooled donations, membership or marketplace): Donations
Leadership: Mark McFatridge (Executive Director), Mark Schlabel (Chairperson)
501(c)(3)? Yes
Sports: Men’s Basketball and others
CougConnect is a first-of-its-kind platform created at the request of BYU student athletes to enrich their lives through NIL. Their mission is to “delight fans by giving them unprecedented access to premium content, events, and merchandise.”
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Jake Brandon
501(c)(3)? No
Sports: All Sports
This player-led collective will give members access behind the scenes of BYU football, from online content to live events, through its access passes. Proceeds are split among athletes involved in the collective. The collective has yet to announce if there will be different membership levels.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current BYU football players (with help from YOKE)
501(c)(3)? No
Sports: Football
110 Society creates opportunities for fans, donors and businesses to participate in NIL with Clemson student athletes.
Primary model (charitable, pooled donations, membership or marketplace): One-time or recurring donations
Leadership: C.D. Davies (General Manager)
501(c)(3)? No
Sports: All
Dear Old Clemson disbanded after 110 Society was created in late 2023.
Tiger Impact disbanded after 110 Society was created in late 2023.
Home of the Brave was created by a group of fans, alumni, and Peoria business leaders that are dedicated to the success of the Bradley University Men’s Basketball program. The collective will help student-athletes monetize their individual and collective brands while providing mentoring, educational, and networking opportunities.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Steve Cicciarelli, Rick Gaa, Ryan Pierson, Joe Messmore, and Matt Wiesner
501(c)(3)? No, but they’ve applied for 501(c)(7)
Sports: Men’s Basketball
Blue Grit Collective serves the NIL interests of all DePaul University student-athletes by connecting fans, alumni, businesses, and charities with Blue Demon student-athletes. Athletes engage with charitable causes, participate in business engagements, build their brands, and make a positive impact here in Chicago.
Primary model (charitable, pooled donations, membership or marketplace): Membership and corporate partnerships
Memberships:
Yes, five membership levels from $15/month to $250/month
Leadership/Founders:
501(c)(3)? No, but has a partnership with BPS Foundation to allow tax-deductible gifts
Sports: All
Membership-based collective that offers offers ECU student-athletes opportunities to engage in permissible NIL activities, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, speaking engagements, product reviews/endorsements, commercials and more.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
Yes, six monthly and six annual options, ranging from $10 a month to $500 a month and $100 a year to $10,000 a year. No different perks – money goes toward facilitating NIL opportunities
Leadership/Founders: Vern Davenport
501(c)(3)? No
Sports: All
Red Sea Rising represents a group of passionate Stags alumni who believe deeply in the Jesuit mission dedicated to personal and collective best, continuous improvement and whole person development. Inherent in the formation of Red Sea Rising is the vision to provide all Stags student-athletes with a championship caliber experience that fosters and develops entrepreneurial spirit utilizing NIL opportunities as a vehicle for personal growth.
Primary model (charitable, pooled donations, membership or marketplace): Membership and corporate partnerships
Leadership/Founders: Alfred Foglio, as part of a group
501(c)(3)? No
Sports: All
The Owl Collective is created and formed by former athletes, alum, and people passionate about helping student-athletes.
Primary model (charitable, pooled donations, membership or marketplace): Membership and corporate partnerships
Leadership/Founders: Bryan Rammel
501(c)(3)? No
Sports: All
Inside the Cage is a FIU-focused NIL collective designed to help facilitate and cultivate opportunities for student-athletes. Opportunities include unique player content, merchandise and memorabilia, autograph sessions, game day experiences, meet and greets, NFTs and more.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
$25/month – Welcome Package, Exclusive Player Content, 10% Shop Discount, Monthly Raffle Entry
$50/month – Previous tier + 15% Shop Discount, Private Marketplace
$100/month – Previous tier + Welcome Package Content, Free Cage T-Shirt, 20% Shop Discount, Attend Practice, Private Marketplace. Player Video Message
$250/month – Previous tier + 25% Shop discount, Tickets to Pre-Game Tailgates
$500/month – Previous tier + Autographed Football, 30% Shop Discount, First Access to NFT Drops
$1,000/month – Previous tier + Free Exclusive NFT & Football, 35% Shop Discount
Leadership/Founders: Brad Davis and Johnathan Cyprien (Founders)
501(c)(3)? No
Sports: All
Rising Spear consists of two options for sponsors and athletes. Gold Standard includes for-profit opportunities, and Garnet Spirit, a not-for-profit platform creating opportunities to engage FSU student-athletes through appearance fees, clinics, fundraising, community service projects and events supporting underserved communities.
Primary model (charitable, pooled donations, membership or marketplace): Charitable + Membership and also a partnership with MarketPryce for marketplace opportunities
Memberships: One time or recurring donations ranging from $10-$1,000
Leadership/Founders: Founders are Bob Davis (former chairman of Seminole Boosters) and Alan Flaumenhaft (former Treasuer of the same); Matthew Quigley (CEO)
501(c)(3)? No, but application submitted
Sports: All
Warpath 850 will focus on building unique fan engagements and experiences, one-of-a-kind NFT’s, youth camps, and intimate private small gatherings with your favorite UCF athletes from all sports. Events are being planned and scheduled now and details will be released shortly. Events will be held in Tallahassee but also regionally in places like south Florida, Jacksonville, and even Atlanta where FSU alumni bases are strongest.
Primary model (charitable, membership or marketplace): Membership
Memberships:
$10/month – General access to private event, General access to camps and clinics,Behind the scenes updates from the team Spear FSU Fan Sticker + NFT $25/month – Early access to private events, Early access to camps and clinics, Behind the scenes updates from the team Access to Discord Fan Community, Tomahawk FSU Fan Sticker + NFT $50/month – Priority access to private events, Priority access to camps and clinics* Behind the scenes updates from the team, Access to Discord Fan Community Warrior FSU Fan Sticker + NFT $200/month – VIP access to private events, VIP access to camps and clinics* Access to exclusive quarterly events, Behind the scenes updates from the team Access to Discord Fan Community, Access to VIP Discord Chat Rooms Renegade FSU Fan Sticker + NFT
Leadership: Dreamfield
501(c)(3)? No
Sports: ALL
Warpath 850 has merged with Rising Spear as of May 2022.
Focused “on the professional and life development skills” of athletes at Florida State University. While this new collective will assist athletes in NIL earning opportunities, it has a mission to go beyond that to help the athletes access successful alumni who can provide educational resources.
Primary model (charitable, pooled donations, membership or marketplace): TBA
Leadership/Founders: Mike Underwood and James Coleman
501(c)(3)? No, LLC
Sports: ALL
The collective is comprised of local business leaders who are interested in providing recurring NIL opportunities for George Mason University student-athletes. The collective also manages The Mason Player’s Club, a member’s only organization that generates opportunities for fans of George Mason men’s basketball to interact with their favorite players.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Current George Mason men’s basketball players and community leaders
501(c)(3)? No
Sports: All (focus on men’s basketball)
George Washington
Friends of George was created with one mission in mind – to empower George Washington student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life. With the passing of legislation allowing student-athletes to profit from their name, image and likeness, Friends of George leverages the collective power of the alumni and fans to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Washington, DC and seeks seeks to help student-athletes to use NIL to maximize its impact on the community, and to do so the right way.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Seven-member advisory board
501(c)(3)? No
Sports: ALL
Fans can pay monthly fees and in return will receive access to Tech players and other perks. The access could take the form of a meet-and-greet, interaction over a videoconference, dinners or events like a trip to TopGolf. Higher-level subscribers could have benefits like tickets to join suite owners for football games or sit courtside at basketball games.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Dreamfield
501(c)(3)? No, LLC
Sports: ALL
Contributions will create opportunities for in-person engagements in the community such as meet & greets, watch parties, and charity work. Additionally, Friends of Spike’s team will help facilitate youth sports programs, speaking engagements, and corporate advertising campaigns. There will also be opportunities in the future for exclusive student-athlete content, merchandise, and giveaways.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Leadership/Founders: Gee Automotive, Washington Trust Bank, The Wolff Company and Dealers Auto Auction, along with former GU men’s basketball player Matt Santangelo and former GU women’s basketball player Shaniqua Nilles with Blueprint Sports
501(c)(3)? No
Sports: All
The Icon Collective provides assistance to athletes at Grambling State University by facilitating name, image, and likeness (NIL) opportunities with businesses, alumni, and fans.
Primary model (charitable, pooled donations, membership or marketplace): no marketplace platform but will connect interested parties with athletes for deals
Leadership/Founders: Marc Smith, Marva Nichols, David L Dirks, Lashanda Love
501(c)(3)? No
Sports: All
Membership-based collective that will raise funds to help student athletes maximize their NIL opportunities.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Not Announced
501(c)(3)? Seeking 501(c) status
Sports: All
The mission of G-Men Nation, Inc. is to support the successful growth and lively sustainment of the HBCU football program experience.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Herman J. Arvie (Executive Director)
501(c)(3)? Not Announced
Sports: All
Empower the Nest’s mission is to enable and empower Illinois State University student-athletes to make a difference in their community by contributing their time and effort to non-profit entities that operate in their community.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Not Announced
501(c)(3)? Not Announced
Sports: All
There are two main avenues: matching businesses with an athlete or athletes, or a business or booster can contribute to the collective, then the collective will pool the money together to create significant NIL deals for an athlete or athletes to promote Hoosier Hysterics through social media posts, appearances, etc.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities
Leadership/Founders: Eric Pankowski and Ward Roberts (Founders)
501(c)(3)? Unknown
Sports: All
The organization will raise awareness for Indiana charitable causes by pairing them with community-minded student athletes seeking to use their platform and influence to drive positive social change.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Tyler Harris (Executive Director)
501(c)(3)? Yes
Sports: ALL
The We Will Collective will help athletes use their NIL to give back to charities and others in need.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Ryan Harklau and Dan McCarney (Founders)
501(c)(3)? No, but application filed
Sports: ALL
The goal of the collective is to provide an environment where student-athletes can participate in name, image, and likeness by engaging with fans while building long-lasting partnerships with local communities. The Wildcats Den’ brings together like-minded student-athletes that share a common goal of providing excellent customer service within the local community. The ability to build transferrable skills from athletics to life will continue to be one of the main drivers towards identifying long-term success.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace + Charitable
Leadership/Founders: Curry Sexton and Brian Morris (Founders)
501(c)(3)? No
Sports: All
Donations of any amount are accepted, and the group will help arrange appearances, autograph sessions, sell merchandise and memorabilia, etc. The Cat Family Club within Wildcat NIL appears to be focused on higher-end donors. “This exclusive group of 100 supporters has each committed to donating $1,000 per month to a fund that is used for NIL opportunities for our players. Our goal with this $1.2 million-dollar annual fund is to remain competitive with what every other college program is doing nationally in NIL opportunities and ensure Kansas State Athletics has the resources to remain competitive.”
Primary model (charitable, pooled donations, membership or marketplace: pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Leadership/Founders: Jesse Ertz, Ryan Henington, Ross Elder, and Brad Fulner (Founders)
501(c)(3)? Cat Family Foundation, Inc. is a Kansas nonprofit corporation operating through a fiscal sponsorship with Players Philanthropy Fund, a Maryland charitable trust recognized by IRS as a tax-exempt public charity under Section 501(c)(3)
Sports: All
Season access passes will be released July 2022 that will provide fans access to meet-and-greets, members-only tailgates and an online community where they can interact with players. Similar to other player-led/Yoke collectives.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Kansas State football players (with help from YOKE)
501(c)(3)? No
Sports: Football
Magis Lions was formed to help empower LMU student-athletes to maximize all their endeavors while in Los Angeles, both on and off the field. In the tradition of the Jesuit and Marymount ideals, Magis Lions supports pursuing a transformative experience for LMU student-athletes to become men and women for others while succeeding academically, athletically, and beyond. Magis Lions is committed to ensuring that every current and future Lion can leverage the power of their name, image, and likeness to build a brighter figure for themselves and the LMU community.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: SA NIL
501(c)(3)? No
Sports: All
Marquette University
Be the Difference NIL is working with non-profit organizations and supporting community-minded events to positively impact the community while enabling personal growth with the athletes that sign with the collective.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership: Not announced
501(c)(3)? Pending
Sports: All
This player-led club plans to allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. Passes will only be good for one season. Fans who purchase passes for the 2022 season will be given early access to 2023 passes. Fans also can buy multiple passes, which can be re-sold using blockchain technology on the ELNC site. Merchandise will soon be on sale, too.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Michigan State football players (with help from YOKE)
501(c)(3)? No
Sports: Football
This is Sparta is a Fund within Charitable Gift America, a 501(c)3 charitable organization, designed to empower Michigan State University student-athletes to make positive impacts on communities and charities close to their hearts while utilizing their NIL. Donations are pooled to create NIL opportunities.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership: Charitable Gift America
501(c)(3)? Yes
Sports: All
The Bulldog Initiative, LLC supports Mississippi State University student-athletes by assisting them in monetizing their Name, Image and Likeness (NIL) rights. In pursuing these goals, The Bulldog Initiative engages directly with select MSU student-athletes and works to connect those athletes with outside marketing opportunities.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Charlie Winfield (founder)
501(c)(3)? Looking into 501(c)(3) status
Sports: All
Bobcat Collective will support Montana State football, with a goal of sharing funds with every MSU football player.
Primary model (charitable, pooled donations, membership or marketplace): Membership/Subscription
Leadership/Founders: Brandon Vancleeve
501(c)(3)? No
Sports: All
TrueNU will partner student-athletes with charities, though it eventually plans to add a charitable arm. The organization will focus on athletes in their sport’s offseason and will have 501(c)(3) status.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Jacob Schmidt (Executive Director)
501(c)(3)? Yes
Sports: All
FUND anticipates working with more than a half-dozen Notre Dame football players in the spring of 2022 as the program begins to launch in full. The board interviews players to determine fit and their charitable interests. Then it matches charities with the players themselves. The players are compensated for appearances and social media posts, while the charity also receives a donation from FUND.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Brady Quinn (Founder)
501(c)(3)? Yes
Sports: All
Irish United was created with one mission in mind – to empower Notre Dame basketball student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life. With the passing of legislation allowing basketball student-athletes to profit from their name, image and likeness, Irish United leverages the collective power of the alumni and fans to equip basketball student-athletes with the tools and resources necessary for them to excel both during and beyond their time in South Bend.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Five-person Advisory Board with SA NIL
501(c)(3)? No
Sports: All
Pokes with a Purpose helps match Oklahoma State athletes with charitable organizations of their choosing. These opportunities help the local community and can raise awareness for issues that are meaningful to the specific athlete. These athletes can also receive compensation for their efforts. Merged with Unbridled’s marketplace collective.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership: Tracy Reibert (Administrator)
501(c)(3)? Yes
Sports: All
Mission is to help NC State student-athletes maximize their NIL value while making a positive impact in the community. The collective will connect student-athletes with members and sponsors, and help them navigate and secure meaningful NIL collaborations and lasting relationships.
A not-for-profit arm will also be formed to accommodate charitable giving to support the Pack of Wolves.
Primary model (charitable, pooled donations, membership or marketplace): Charitable + Marketplace
Leadership/Founders: Haze Lancaster and Jarrett Disbrow
501(c)(3)? Combination of profit and non-profit
Sports: All
The Foundation was founded with the goal of using the name, image, and likeness of Ohio State student-athletes to help promote worthy charitable causes and make positive contributions to our local communities
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Brian Schottenstein and Cardale Jones (Founders)
501(c)(3)? Yes
Sports: All
Non-profit dedicated to supporting and strengthening the current student-athlete community by fostering opportunities through education and charity. Cohesion connects current student-athletes to charities to provide charities with free marketing regarding their mission, purposes and events. Athletes will be paid by Cohesion for these services. Cohesion will educate current student-athletes regarding the importance of giving back to the community, both currently, and in the communities in which they will eventually live and work.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Gary Marcinick (Founder/President)
501(c)(3)? No, but application filed
Sports: All
*Note: Cohesion Foundation is an official sponsor of the Ohio State athletic department
One-stop website for Penn State student athletes to connect with businesses, and vice versa. The business-athlete private portion of the website allows for easy creation of profiles, searching, sorting, communicating, posting of availability, and posting confirmed events. The public portion of the platform allows fans to create accounts, view confirmed events, and receive notifications when an event with their favorite student athlete or alumni athlete is posted. (FOLDED INTO SUCCESS WITH HONOR)
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Joint effort by the Chamber of Business and Industry of Centre County (CBICC) and The Happy Valley Adventure Bureau (HVAB).
501(c)(3)? No
Sports: All
Nittany Commonwealth plans to leverage an experienced marketing team to create ongoing opportunities for student athletes with local, regional and national corporate partners. The organization also plans to offer mentorship and professional development opportunities.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Michael Krentzman (Founder)
501(c)(3)? No
Sports: All
Success With Honor offers Penn State student athletes opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, product reviews, commercials, NFTs, and many more. Now also includes Happy Valley Talent.
Primary model (charitable, membership or marketplace): Membership
Memberships:
$10/month – Exclusive Student-Athlete Interviews & Content
Access To Exclusive Supporter Events, Access to Student-Athlete Meet & Greet Sessions, Raffle Entry For Autographed Memorabilia
$25/month – Previous + Success With Honor Apparel
$50/month – Previous + Autographed Team Calendar
$100/month – Previous + Custom Student-Athlete Video Shout-outs
$250/month – Previous + Exclusive Student-Athlete NFTs
Autographed Memorabilia, Virtual Student-Athlete Training Sessions
$500/month – Previous + One-on-One Student-Athlete Training Sessions
Leadership: Ira Lubert, Anthony Misitano, Bob Poole, Rick Sokolov, Mark Toniatti (Founders) with SANIL
What percentage goes to athletes? 85-90%
501(c)(3)? No
Sports: All
Purdue University
The mission of Boilermaker Alliance is to champion charitable organizations through the utilization of the name-image-likeness of Purdue student-athletes.
Primary model (charitable, membership or marketplace): Charitable
Memberships: N/a
Leadership: Jeff McKean
501(c)(3)? Yes
Sports: All
A Purdue NIL collective connecting Purdue athletes with opportunities to benefit from the value of their NIL. Networking with Purdue alumni and fans to generate opportunities for Purdue athletes to give back to the community.
Primary model (charitable, membership or marketplace): Charitable
Leadership: Brent and Tara Rager
501(c)(3)? Yes
Sports: All
Knights of the Raritan will provide opportunities to athletes in every sport for academic internships, camps and clinics, autograph signings, personalized messages, commercial appearances, charity events, meet-and-greets, NFTs, influencer marketing and brand partnerships such as sponsored social media posts, and more.
Primary model (charitable, membership or marketplace): Membership
Memberships:
$10/Month – Exclusive Student-Athlete Interviews & Content
Access To Exclusive Supporter Events
Access to Student-Athlete Meet & Greet Sessions
Raffle Entry For Autographed Memorabilia
$25/month – Previous + Knights of The Raritan Apparel
$50/month – Previous + Autographed Team Calendar
$100/month – Previous + Custom Student-Athlete Video Shoutouts
$250/month – Previous + Exclusive Student-Athlete NFTs
Autographed Memorabilia
Virtual Student-Athlete Training Sessions
$500/month – Previous + One-on-One Student-Athlete Training Sessions
Leadership: Powered by SANIL
What percentage goes to athletes? 85%
501(c)(3)? No
Sports: All
Pony Up appears to be limited to supporting SMU football at this time. Per a press release, the program has several elements: Professional Development, Community, and Clearing House/Matchmaker for businesses and players. The Professional Development program called “NIL Learnships,” is an innovative twist on the paid internship, whereas players are connected to successful entrepreneurs and develop a 1:1 mutual mentorship, with both parties exchanging ideas and different perspectives, and the athlete getting enhanced mentoring in areas such as financial management and other business skills. The NIL experience will be shared via social post, appearances, and other experiences. There have been two community program verticals created so far: one in which businesses will support causes important to the players and will sign NIL deals to support the effort and the other being created to promote Dallas and things to do in Dallas, utilizing NILs to promote the effort.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Former player Paul Loyd with support from former players: Eric Dickerson, Luke Crossland, Dick Anderson, Kevin Beachum and Richie Butler (Founders)
501(c)(3)?NoSports: Football
Pony Sports DTX is a collection of alumni, business owners, donors, Dallas residents, and fans who formed a collective to provide a platform to support SMU student-athletes NIL through a series of exclusive interviews and events. Pony Sports DTX also presents unique networking opportunities to SMU student-athletes, through the events put on by the collective, by providing access to its collective and business owners who are compiled from various backgrounds, fields, and industries.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
$25 / Month – access to the Spring event and the end of year update
$50, $100, $250 / Month – Previous + will receive quarterly news updates
and free access to all events, including the fall autograph event
$500, $1,000, $2,000 / Month – Previous +
opportunity for 1 on 1 interaction with a student-athlete partner
Leadership/Founders:
501(c)(3): No
Sports: Football so far
Southern Methodist University
Boulevard Collective’s mission is to “build meaningful relationships between student-athletes and the SMU community at large. From individual fans to DFW businesses to Fortune 500 companies, the Boulevard Collective will convene (or corral) its network to elevate SMU student-athletes with marketing opportunities that will enhance their brand and empower their personal passions.”
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Chris Kleinert and Kyle Miller
501(c)(3): No
Sports: All
Texas A&M
Texas A&M’s collective hasn’t been publicly announced, but it was confirmed by AD Ross Bjork in an interview with Business of College Sports founder Kristi Dosh that there is an LLC formed by boosters helping student athletes with NIL. More info provided by The Athletic.
Primary model (charitable, pooled donations, membership or marketplace): Unknown
Leadership: n/a
501(c)(3)? Unknown
Sports: Unknown
KF NIL’s goal is to reach as many TCU student athletes as financially possible and provide them with memorable and unique experiences within their fanbase and community.
Primary model (charitable, membership or marketplace): pooled donations to create opportunities
Leadership/Founders: KillerFrogs.com, Ryann Zeller, WC Nix (Founders)
501(c)(3)? No
Sports: All
Merged with Think NIL as of June 2022
A program aimed at facilitating and maximizing NIL opportunities for TCU student-athletes by connecting them with local, regional and national businesses and brands.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Leadership/Founders: The Marketing Jersey, LLC (founded by Guillermo Zamarripa); Brent Cunningham (VP of Operations)
501(c)(3)? No
Sports: All
The Matador Club is a non-profit, 501(c)3 organization. They describe the organization as, “creating an opportunity for alumni & fans to directly support student-athletes, while opening avenues for athletes to use their NIL to make a positive impact on local charities.”
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Cody Campbell, Tim Culp, Terry Fuller, Marc McDougal, Gary Petersen, John Sellers (Founders)
501(c)(3)? No, but application filed
Sports: All
The FTW Collective Group is a crowd-sourced NIL program for Tulane student-athletes to become spokespeople for FearTheWave and to be featured on FearTheWave’s upcoming podcasts including The Jimmy O Show and FearTheWave Cast. In addition, FearTheWave will partner with Tulane student-athletes to highlight charities and businesses in the New Orleans community.
Primary model (charitable, membership or marketplace): pooled donations to create opportunities; also charitable opportunities
Leadership: Jimmy Ordeneaux
501(c)(3)? No, but application filed
Sports: All
High Tide Traditions was established to harness the power of Name, Image, and Likeness with student-athletes to make and propel positive business relationships across the city, state, region and nation. Through strategic partnerships utilizing data analytics, it is important to High Tide Traditions that student-athletes will be engaged in amplifying the exposure for our business partners through relatable and authentic content, appearances, and other mutually beneficial services.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Larry Morris, Paul Register, Tripp Powell and Cole Price (Founders)
501(c)(3)? No
Sports: All
Friends of Wilbur & Wilma is an NIL program designed to welcome alumni, fans, and businesses who wish to engage and work with the student-athletes at the University of Arizona. It will start by supporting football, while also building momentum to support women’s basketball, softball, baseball and other sports.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Leadership/Founders: Cole Davis and Humberto S. Lopez, with additional supporters (Founders) with Blueprint Sports
501(c)(3)? No
Sports: All
An exclusive marketplace for Wildcat basketball fans – supporters, alumni, and local businesses will receive unique benefits and exclusive opportunities to purchase products and engage with players through VIP events and experiences, various raffles, and a variety of merchandise and memorabilia that isn’t available to the general public.
Primary model (charitable, pooled donations, membership or marketplace: Membership
Leadership/Founders: Michael Saffer, Thomas Conran and Adam Lazarus (Founders)
501(c)(3)? No
Sports: Men’s basketball
University of California (Berkeley)
Membership-based collective dedicated to assisting student athletes with their NIL. Subscribers get access to exclusive content, events and more.
Primary model (charitable, pooled donations, membership or marketplace: Membership
Leadership/Founders: Marshawn Lynch, Layshia Clarendon, DeSean Jackson, and Valerie Arioto
501(c)(3)? No
Sports: All
A player-led fan community that benefits members of the UCLA football team through monthly memberships at any amount $5 or more. Members of the team “provide fans with digital content and experiences such as digital meet-and-greets, player-recorded content, and much more throughout the year.” The monthly membership payment gives members access to exclusive chat rooms, message boards, and content.
Primary model (charitable, pooled donations, membership or marketplace: Monthly Membership
Leadership/Founders: Player-led collective with Yoke
501(c)(3)? No
Sports: Football
Fan-funded program with tiered levels of monthly memberships. Players will appear at events, assist in monthly clinics offer collectibles and NFTs, etc.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
$10/month – General access to private events*
General access to camps and clinics*
Behind the scenes updates from the team
Pioneer UCF Fan Sticker + NFT
$25/month – Early access to private events*
Early access to camps and clinics*
Behind the scenes updates from the team
Access to Discord Fan Community
Gemini UCF Fan Sticker + NFT
$50/month – Priority access to private events*
Priority access to camps and clinics*
Behind the scenes updates from the team
Access to Discord Fan Community
Mercury UCF Fan Sticker + NFT
$200/month – VIP access to private events*
VIP access to camps and clinics*
Access to exclusive quarterly events
Behind the scenes updates from the team
Access to Discord Fan Community
Access to VIP Discord Chat Rooms
Apollo UCF Fan Sticker + NFT
Leadership/Founders: Dreamfield (Founder)
501(c)(3)? No
Sports: All
University of Cincinnati
New philanthropic collective that aims to support Cincinnati student-athletes and provide “a vibrant and robust financial ecosystem for our coaches and players,” especially in the transition to the Big 12.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace/Charitable
Leadership/Founders: Eddie and Kelli Rojas (Founders)
501(c)(3)? Yes
Sports: All
Fan donations go toward the collective creating opportunities for athletes to earn compensation in exchange for exclusive content and experiences with UF athletes for those fans. More specifically, the collective negotiates deals for athletes and also connects them with various industries to help them with PR, marketing, finance, tax, and community service. After donating, fans have access to the exclusive content. Specific deals for personalized content, appearances, signed memorabilia, etc. can be arranged as well.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
$10-1000 Monthly – all levels get equal access
Access to creative interviews and video segments
Live player interactions via videoconference
The ability to help athletes capitalize on their name, image, and likeness
Entry into raffles for merchandise and autographed gear
Leadership/Founders: Eddie and Kelli Rojas (Founders)
501(c)(3)? No
Sports: All
*Note: The Gator Collective is an official sponsor of the University of Florida athletic department
Student athletes sign up for free and get paid to promote local businesses, are included in a bi-weekly raffle, where you will receive an email to opt-in to promote local businesses across Gainesville. Businesses sign up for free to MarketPryce Florida for a chance to have their business get promoted by Gator student athletes and are included in the bi-weekly raffle, where one local business every two weeks will receive free promotion from Gator student athletes who sign up to participate, paid for by alumni. Those who donate money can win prizes like signed memorabilia, season tickets and exclusive player meet and greets, depending on how much they donate.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: MarketPryce (Founder)
501(c)(3)? No
Sports: All
A variety of NIL opportunities will be made available to UGA athletes, including social media endorsements, traditional media advertisements, in-kind deals for promotional activities, appearances, meet and greets, autographs, and digital content.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Matt Hibbs (CEO)
501(c)(3)? No
Sports: All
Hoop and Holler Houston is described as a sports “micro-collective” with the interest of supporting student athletes through NIL. Their NIL goal is to reach as many U OF H student athletes as financially possible and provide them with memorable and unique experiences within their fanbase and community.
A variety of NIL opportunities may be made available to U OF H athletes, including social media endorsements, traditional media advertisements, in-kind deals for promotional activities, appearances, meet and greets, autographs, and digital content.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Michael & Jennifer Pittman
501(c)(3)? No
Sports: All
Money raised is pooled to create NIL contracts with student athletes to promote local businesses, schools, youth organizations, etc.
Primary model (charitable, membership or marketplace): Charitable; will also connect interested parties with athletes for direct deals; merchandise available for purchase
Leadership: Adam Fleischer
501(c)(3)? No, applied for 501(c)(7)
Sports: All
University of Kansas
Mass Strategies will allow fans to donate any amount, monthly or as one-time contributions. Opportunities will be created for athletes such as endorsements, social promotion, in-kind deals for photos or autographs, autographed memorabilia, event appearances, camps and clinics and more. 6th Man Strategies and 12th Man Strategies, which previously focused on Kansas basketball and football, is now part of this rebranded initiative.
Primary model (charitable, pooled donations, membership or marketplace): Pooled Donations
Leadership: Matt Baty
501(c)(3)? No
Sports: All
The 15 does not plan to allow boosters to directly contribute money to fund NIL deals for athletes. Instead, it plans to sign multi-year marketing deals with businesses to be promoted by an unspecified UK athlete. Athlete Advantage, acting as an agent, will then connect the athletes with the businesses and promotional activities that best fit their platforms and personalities. Athlete Advantage help execute the campaigns. Big Blue Legacy exists primarily to hold and report accounts for The 15.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders:
501(c)(3)? No
Sports: All
The Virtus Brand, an independent company created to help players with their NIL opportunities, announced the formation of The Big Blue Legacy. The organization will allow “prominent business leaders” from across the Bluegrass to support Kentucky student-athlete NIL opportunities through pledges to The 15 Fund. Led by Fred Johnson, CEO of The Virtus Brand, the goal is a marketplace to support all 29 of Kentucky’s varsity sports programs.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: The Virtus Brand (Founder); Fred Johnson (CEO)
501(c)(3)? No
Sports: All
A player-led fan community that benefits members of the Louisville football team through monthly memberships at any amount $5 or more. Members of the team “provide fans with digital content and experiences such as digital meet-and-greets, player-recorded content, and much more throughout the year.” The monthly membership payment gives members access to exclusive chat rooms, message boards, and content.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Player-led collective with Yoke
501(c)(3)? No
Sports: Football
University of Maryland
Turtle NIL is a fundraising entity operating through GoFundMe to support NIL opportunities. All money net of GoFundMe fees will go towards promoting the athletes and the athletes themselves in accordance with State and NCAA regulations.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities
Leadership: Harry Geller (registered agent on file for the company)
501(c)(3)? No
Sports: Men’s basketball
The 901 Fund is a non-profit created to “drive awareness” of charities while deepening “the connection between Memphis and the student-athletes who represent us.”
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Kent Ritchley, Bob Byrd and Clay Presley (Founders); partnered with Opendorse
501(c)(3)? No, but application filed
Sports: All
*Note: Official sponsor of University of Memphis Athletic Department
BBTU acts as a liaison between players and sponsors to ensure transactions are handled efficiently and in compliance with NCAA regulations. Companies enter into endorsement deals compensating players for content, appearances, etc. BBTU helps businesses identify the right player and campaign for business needs. BBTU hosts events and fundraisers for local businesses for the purpose of those businesses signing deals with players. BBTU also solicits and accepts donations to distribute to local businesses which will then directly sponsor players.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Jorge Masvidal
501(c)(3)? No
Sports: Football
Canes Connection will help Miami student athletes navigate the financial and legal implications of NIL and provide them with direct access to the business community. Accepting donations one-time or monthly.
Primary model (charitable, pooled donations, membership or marketplace): Donations
Leadership: Zach Burr and Brian Goldmeier
501(c)(3)? Not Indicated
Sports: All
A player-led fan community that benefits members of the Michigan football team through monthly memberships at any amount $5 or more. Members of the team “provide fans with digital content and experiences such as digital meet-and-greets, player-recorded content, and much more throughout the year.” The monthly membership payment gives members access to exclusive chat rooms, message boards, and content.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Player-led collective with Yoke
501(c)(3)? No
Sports: Football
MGoDAO has partnered with Draftly to form the first ever college sports Decentralized Autonomous Organization (DAO) for fans, by fans. MGoDAO and Draftly are focused on uniting college fans and athletes utilizing Web3 technology. The DAO will sell a Season 1 NFT Pass for access to the community, virtual and in-person events and more.
Primary model (charitable, pooled donations, membership or marketplace): DAO
Leadership: Reece Kurdyla, Draftly, NOCAP
501(c)(3)? No
Sports: All
This independent collective helps connects fans and businesses with University of Michigan athletes through a mobile app, while also providing an avenue for athletes to maximize their NIL opportunities. Opportunities can include video calls, in-person events and social media endorsements. Users of the app can also opt for their contributions to support specific athletes or teams.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Unknown
501(c)(3)? No
Sports: All
University of Michigan
This collective combines the efforts of Michigan boosters and the sports marketing expertise of Valiant Management to develop NIL opportunities for current Michigan football players. The Champions Circle is incentive-based and compensates players for personal development and off-the-field events.
Primary model (charitable, pooled donations, membership or marketplace): Pooled Donations
Leadership: Jared Wangler and Niko Porikos (former Michigan athletes in charge of Valiant Management)
501(c)(3)? Unknown
Sports: Football, with plans to expand to other sports
Minnesota NIL (formerly called the Gopher Collective) was created with three key goals. 1) Empower athletes to maximize their value through strategic and NCAA-compliant partnerships. 2) Provide businesses, organizations and fans with a platform to connect with athletes, students and alumni. 3) Let the collective do the heavy lifting in forming partnerships, allowing student-athletes to focus on their education and sport.
Coming Summer 2022
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Erick Kriewaldt (Founder)
501(c)(3)? No
Sports: All
The plan is to release 1,000 season passes in July 2022. The passes will cost $199 and provide fans access to meet-and-greets, members-only tailgates and an online community where they can interact with players. Similar to other player-led/Yoke collectives.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Minnesota football players (with help from YOKE)
501(c)(3)? No
Sports: Football
This collective was reported by SportsBusiness Journal but no additional information has been found.
Primary model (charitable, pooled donations, membership or marketplace): Unknown
Leadership/Founders: Thomas M. Harrison (registered agent on file for the company)
501(c)(3)? Unknown
Sports: Unknown
The collective started with Horns Down Shop signing football athletes to promote it but has evolved to include other athletes at Mizzou. The athletes sign one-year contracts to promote their merchandise available through the store and also agree to public appearances on behalf of the collective, Zoom interviews with donors, youth camps, etc. Donors can give as little as $100 per year. Athletes receive quarterly payments through the collective and keep 75% of the revenue for their personalized merchandise.
Primary model (charitable, pooled donations, membership or marketplace): Charitable + Marketplace
Leadership/Founders: Jesse Cox
501(c)(3)? Unknown
Sports: Unknown
University of Nebraska
Big Red Collaborative is a 501(c)(3) organization that aims to help Nebraska student-athletes use NIL to promote charities and uplift the Lincoln community.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Kris Brown, Matt Hickey, Bill Gerber (Co-Founders)
501(c)(3)? Yes
Sports: All
Membership model or one-time contributions. Also matching student athletes with alumni in their areas of interest and feature an athlete directory on the website to get to specific opportunities available from each athlete.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Shakeel Rashad (Executive Director)
501(c)(3)? Currently considering
Sports: Football
The Crimson & Cream Executive Committee is a group of passionate Oklahoma fans and well-known alumni that came together to help Sooner athletes leverage their NIL in diverse and creative ways. The Executive Committee receives no compensation for its work associated with C&C and the sole goal is to assist OU athletes in finding ways to leverage their NIL for good, while representing the University honorably on and off the field or court.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: 14-member advisory board, includes former Oklahoma athletes
501(c)(3)? No
Sports: All
1Oklahoma Foundation is a non-profit organization committed to collaborating with and serving some of the most impactful non-profits throughout the state of Oklahoma through the name, image, and likeness of OU athletes. Initial release said, “Through NIL, every OU football player will have an opportunity to earn between $40,000-$50,000 a year while positively impacting the community.”
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Scott Williams (CEO)
501(c)(3)? No, but application filed
Sports: Initially focusing on football, men’s basketball and softball
Founded by Phil Knight and several former Nike professionals. Group of experienced professionals in the sports marketing, branding, monetization, sponsorship, digtial and creative spaces under one umbrella. Assists and supports Oregon student athletes in everything to do with creating, growing and monetizing their brand. Also includes creating and coordinating opportunties for Oregon athletes, such as the AirBnB house. They’ve also partnered with Opendorse on a licensed marketplace.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Includes Phil Knight, Sabrina Ionescu, Tyrell Crosby, Taylor Susnara, Chelsea Hoffman, Tony Washington Jr., Charles Sudduth, KJ Maduike, Pape Family
501(c)(3)? Unknown
Sports: All
This independent marketplace collective strives to “connect University of Pittsburgh student athletes, local and national companies, charitable organizations, and the community” and help find and develop NIL opportunities. Alliance 412 is not affiliated with University of Pittsburgh.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership: Chris Bickell (Founder and CEO), Frances Reimers (CCO)
501(c)(3)? Unknown
Sports: All
This fundraising collective ensures USF Dons will benefit from the new NIL ecosystem by creating innovative NIL partnership opportunities that will attract and retain, high-profile, in-demand student-athletes, thus translating into an improved roster and improved quality of play.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Matt Quinlan and Philip Spiegel
501(c)(3)? None
Sports: Men’s Basketball
One arm of this group allows supporters to contribute funds for NIL opportunities. Created NIL initiatives funded by GT include sponsored interviews, exclusive experiences like meet and greets, in-person events, direct messages, etc. Another arm of GT is for providing media services to businesses that want to have South Carolina athletes feature their products or services.
Primary model (charitable, pooled donations, membership or marketplace): Membership + will also connect interested parties with athletes for direct deals
Memberships:
Pay $10-$1,000 a month and get
access to:
• Virtual meet and greets with Garnet Trust athletes
• Text messages from a Garnet Trust athlete
• Newsletters including a message from a Garnet Trust athlete
• Opportunities to attend in-person events with Garnet Trust athletes
Leadership: Brian Shoemaker
501(c)(3)? No
Sports: All
University of Southern California
Student Body Right seeks to pay all Trojans football players who are academically eligible “the equivalent of a base salary” in exchange for a set amount of charitable work.
Primary model (charitable, pooled donations, membership or marketplace): Pooled Donations
Leadership: Dale Rech and Brian Kennedy
501(c)(3)? Not Indicated
Sports: Football
Fowler Ave Collective is a membership-based fan club that gives Bulls fans access to private events, player Q&As, limited run swag, training camps, skills clinics, and more. Unlock exclusive experiences with your favorite home team superstars.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Dreamfield
501(c)(3)? No
Sports: All
Spyre Sports Group is part marketing agency and part NIL collective. There are two membership clubs (Volunteer Club and Lady Vols Club), each with multiple membership levels.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: James Clawson, Hunter Baddour and Sheridan Gannon (Founders)
501(c)(3)? No
Sports: All
The collective aims to serve as a one-stop fund to be disseminated among all sports at Texas for NIL activities, which include endorsements, autographs, appearances and more. It establishes a universal basic earnings program based on services provided by Texas athletes. Exactly how much each athlete would receive is yet to be determined by the boards representing each specific sport.
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Leadership: Rob Blair and five other co-founders; Nick Shuley (CEO)
501(c)(3)? No
Sports: All
Each offensive lineman at the University of Texas will receive $50,000 annually to promote selected charities. Read our piece on Horns with Heart here.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Rob Blair (Founder)
501(c)(3)? No
Sports: Football initially
Occupy Left Field Foundation a registered 501 (3)(C) that provides monetary contributions and volunteer assistance to other worthy nonprofits in the greater Austin area. OLFF will contract with Ambassadors from the University of Texas Baseball team, who will volunteer and appear at events in order to amplify fundraising efforts. Each Texas baseball player is being offered $10,000/year to participate.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership: Eddie Benningfield (Executive Director)
501(c)(3)? Yes
Sports: Baseball
Season access passes will be released July 2022 that will provide fans access to meet-and-greets, members-only tailgates and an online community where they can interact with players. Similar to other player-led/Yoke collectives.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership: Current Texas football players (with help from Yoke)
501(c)(3)? No
Sports: Football
Donor contributions to Runners Rising directly support UTSA student-athletes financially while also providing a gateway to further business opportunities and partnerships within the greater San Antonio community. Join us in investing to build a better future for our Roadrunner student-athletes on-and-off the field.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
$10/Month –
This contribution level includes access to exclusive R2P Social Media Groups.
$25/Month –
This tier includes Insider-level perks, ability to interact in a limited capacity with R2P student athletes (submit questions for AMAs, suggest content and interaction ideas, etc), and attendance to R2P exclusive events.
$50/Month –
This perk includes Insider and Booster level perks, receives minutes and video of Board meetings, and is provided a vote in the selection process for R2P Official Athletes.
$100/Month –
This perk includes Insider and Booster level perks, access to R2P Staff social media and coordination groups, and invitations to Board meetings and other decision making forums.
Leadership: Eddie Benningfield (Executive Director)
501(c)(3)? Yes
Sports: Baseball
Who Rocks the House is a collective specifically promoting Utah gymnastics. Fans will donate to the collective, which will then reward student-athletes for charitable efforts and contributions. The plan is for 100% of the proceeds to go to the student-athletes.
Primary model (charitable, pooled donations, membership or marketplace): Pooled donations
Leadership/Founders: Dan Lofgren
501(c)(3)? Not Indicated
Sports: Gymnastics
Cavalier Futures will help UVA athletes use their name, image, and likeness to be compensated for traditional endorsements, social media promotions, appearances and autographs, in-kind deals, and equity opportunities. Cavalier Futures can also help elite student-athletes hire marketing agents and other representatives or service providers to assist them. In addition, NIL is an opportunity to further strengthen and support the Charlottesville area and university through community and social activism.
Primary model (charitable, pooled donations, membership or marketplace): more info coming soon
Leadership/Founders: Lo Davis (Executive Director)
501(c)(3)? No
Sports: All
A player-led fan community that benefits members of the Utah football team through monthly memberships at any amount $5 or more. Members of the team “provide fans with digital content and experiences such as digital meet-and-greets, player-recorded content, and much more throughout the year.” The monthly membership payment gives members access to exclusive chat rooms, message boards, and content.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Player-led collective with Yoke
501(c)(3)? No
Sports: Football
The Utah LockerRoom is a part of the LockerRoom Athletics NIL platform, which was created and designed to connect Utah fans with their favorite student athletes. Their mission is to provide a platform for fans from all walks of life to interact with and receive incredible experiences from our student athletes seeking NIL deals. Their objective is to build a community of incredible and generous Ute fans who care strongly about their student athlete’s well-being, development, and opportunity to earn money to make their lives a little bit better.
Primary model (charitable, membership or marketplace): Marketplace
Leadership: Tony Norrie (CEO); partnered with LockerRoom Athletics
501(c)(3)? No
Sports: All
A platform to directly create and develop NIL opportunities for UW student athletes, including raising and stewarding financial resources, in cooperation with local businesses and sponsors. This group assists corporate partners with NIL sponsorship and outreach and connects UW student athletes with opportunities.
Primary model (charitable, membership or marketplace): will connect interested parties with athletes for direct deals
Leadership: Group of UW donors and supporters
501(c)(3)? No
Sports: All
Currently active in raising resources for NIL contracts through events,
activities and special sales with a unique focus in the Commonwealth of Virginia.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Memberships:
Walk on – $10/Month:
Access to the latest NIL News and Updates, 1 Entry to Quarterly Prize, Giveaway CNIL Investor Swag
All American Investor – $50/Month:
Previous +
3 Entries to Quarterly Prize Giveaway, CNIL Investor Swag, Exclusive Investor Coin Access to Exclusive NIL Events, Autographed Picture of CNIL Athlete, Signed thank you letter from Commonwealth NIL Athletes
Campus Legend – $100/Month:
Previous +
Invitation to Annual Investors Dinner, TSL Subscription, Personalized Social Media Shoutout
Leadership: Gentry Locke Attorneys (Founder)
501(c)(3)? No
Sports: All
Virginia Tech
The Hokie Way will raise funds to support charitable organizations across the Commonwealth through the active engagement of Virginia Tech student-athletes who wish to use their names, image, and likenesses (NIL) to advance the work of charitable organizations. With the help of aligned collectives focused on NIL opportunities, The Hokie Way will assist in building cause-marketing partnerships.
Primary model (charitable, pooled donations, membership or marketplace): Charitable
Leadership/Founders: Jim Petrine, President, James Pearman, Treasurer
501(c)(3)? Yes
Sports: All
Seeks to partner corporate clients with Virginia Tech student-athletes to build
compelling campaigns that drive real results, in addition to offering platforms
for donors and fans to support their favorite Hokies. Triumph will be leveraging Virginia Tech’s Hokie Exchange, powered by INFLCR, which will allow Triumph’s staff to utilize to find and communicate with VT student athletes in their personal INFLCR app. Merged with Hot Route Marketing, LLC.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Jim Cowan, Joey Harrington, Doug Hicks,
Brenden Hill and Kevin Jones (Founders); partnered with INFLCR
501(c)(3)? No
Sports: All
Roll The Quad was created with one mission in mind – to empower Wake Forest student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life. With the passing of legislation allowing student-athletes to profit from their name, image and likeness, Roll The Quad leverages the collective power of the alumni and fans to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Winston Salem.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Eight-person Advisory Board with SA NIL
501(c)(3)? No
Sports: All
A player-led fan community that benefits members of the Wake Forest football team through monthly memberships at any amount $5 or more. Members of the team “provide fans with digital content and experiences such as digital meet-and-greets, player-recorded content, and much more throughout the year.” The monthly membership payment gives members access to exclusive chat rooms, message boards, and content.
Primary model (charitable, pooled donations, membership or marketplace): Marketplace
Leadership/Founders: Player-led collective with Yoke
501(c)(3)? No
Sports: Football
Top Hat Collective is a membership collective of fans, sponsors, and supporters created to help our athletes monetize their Name, Image, and Likeness in a compliant way. To do this, Top Hat provides opportunities for our athletes to connect with our members through a variety of methods, including in-person and virtual events, autographs, apparel, NFTs, social media engagement, and more.
Primary model (charitable, pooled donations, membership or marketplace): Membership
Leadership/Founders: Drew Vandemore (Founder)
501(c)(3)? No
Sports: All
The staff at Country Roads Trust will connect an interested party with WVU student athletes, provide marketing, promotional and logistical support and ensure compliance with NCAA and WVU guidelines. Country Roads Trust plans to launch a program for Mountaineer fans with exclusive athlete-generated content, unique live and virtual experiences and chances to win autographed merchandise
Primary model (charitable, pooled donations, membership or marketplace): pooled donations to create opportunities; will also connect interested parties with athletes for direct deals
Membership levels: 1867 ($18.67/mo.), Country Roads+ ($45/mo.), Blue ($100/mo.), Gold ($250/mo.), Trust ($500/mo.), Founder ($1,000/mo.). Each level comes with its own benefits, but those perks are divided into football/basketball/baseball and Olympic sports.
Leadership: Ken Kendrick and Oliver Luck (Founders); partnered with IconSource
501(c)(3)? No
Sports: All
Armchair Strategies will launch multiple platforms. These include the Century Club, made up of 100 area fans and businesses that want to be leaders in the NIL space and The Shocker Exclusive, an organization that will take tax-deductible contributions. Additional programming will focus on the student-athlete’s overall brand involving social media, appearances, memorabilia, merchandise, NFT technologies, corporate and car dealership endorsements.
Primary model (pooled donations to create opportunities; will also connect interested parties with athletes for direct deals): Membership
Leadership: Tyler Weber, Tymber Lee and Matt Baty, Ryan Baty, Andy Frieze and Chrissy Robben
501(c)(3)? Unclear
Sports: All
| University | Community | Partner |
| Louisiana State University | Bayou Cat Crew | The Players’ Lounge |
| University of Georgia | DGD Mafia | The Players’ Lounge |
| University of North Carolina | CollegeBall UNC Collective | CollegeBall.io |
| University of Oklahoma | Boom Squad | The Players’ Lounge |
| University of Texas | Burnt Orange Heroes | The Players’ Lounge |
| University | Exchange | Partner |
| Austin Peay | Stacheville Exchange | INFLCR |
| Boise State University | Boise State NIL Exchange | INFLCR |
| DePaul University | LEGACY Exchange | INFLCR |
| Florida A&M | Rattlers Local Exchange | INFLCR |
| High Point University | On Point Exchange | INFLCR |
| Loyola Chicago | RAMBLER Exchange | INFLCR |
| Michigan State University | Michigan State Exchange | INFLCR |
| Oregon State University | The Wood Shop | Opendorse |
| Purdue University | Boilermaker Marketplace | INFLCR |
| San Jose State University | San Jose State Spartans Marketplace | Opendorse |
| Seattle University | Redhawk Exchange | INFLCR |
| St. John’s University | UNLIMITED Exchange | INFLCR |
| St. Louis University | Billiken Exchange | INFLCR |
| Southern Methodist University | SMU BOLD Exchange | INFLCR |
| Syracuse University | ACCELERATE Exchange | INFLCR |
| Texas A&M University | A&Mplify Exchange | INFLCR |
| University of Arizona | Arizona EDGE | INFLCR |
| University of California, Los Angeles | Westwood Exchange | INFLCR |
| University of Cincinnati | The Bearcats Exchange | INFLCR |
| University of Colorado | Buffs NIL Exchange | INFLCR |
| University of Denver | Pioneer Exchange | INFLCR |
| University of Dubuque | Success NIL Exchange | INFLCR |
| University of Florida | GatorsNIL | INFLCR |
| University of Memphis | Memphis Tigers NIL Marketplace | Opendorse |
| University of Michigan | VICTORS Local Exchange | INFLCR |
| University of North Texas | Mean Green Exchange | INFLCR |
| University of Oklahoma | OU Exchange | INFLCR |
| University of Oregon | Official NIL Marketplace of the Oregon Ducks | Opendorse |
| University of Southern Mississippi | To The Top Exchange | INFLCR |
| University of Wisconsin | YouDub Marketplace | Opendorse |
| VCU | VCU Exchange | INFLCR |
| Virginia Tech | Hokies Exchange | INFLCR |
| Washington State University | Icon Suite | Icon Source |
| Western Kentucky | Hilltopper Local Exchange | INFLCR |
