Kristi Dosh is a former practicing attorney who transformed her own career through blogging and social media. Attracting the attention of ESPN with her Business of College Sports blog, she was recruited away from the practice of law to become the network’s first female sports business reporter. Today, she continues to provide sports business commentary for major media networks, including Forbes, ESPN, SportsBusiness Journal and more. In addition to her work as a sports business analyst, Kristi founded Guide My Brand, a personal branding and public relations agency for solopreneurs and nonfiction authors in 2015.
Kristi has spent the past decade speaking to and working with student athletes to cultivate a personal brand and translate their skills into careers beyond their athletic pursuits. With the advent of NIL, Kristi and her partner Stephanie Stabulis will be working with student athletes to hone their digital content creation skills and monetize those efforts to establish something that will launch student athletes beyond graduation and into successful and lucrative careers.