August 2023


As a coach, you’ve probably been thrown headfirst into NIL. Unlike student athletes, many coaches have received little to no training on NIL. Whether you want to be able to answer questions from recruits and current athletes or want to make sure you’re operating within the laws/rules, our NIL for Coaches workshop series will prepare you for what lies ahead.


The workshop series will take place August – September 2023 with live sessions that include Q&A. Recordings will be available for any session you can’t attend live. Discounts will be available for multiple coaches from one institution.

NIL Laws & Rules

From NCAA rules and clarifications to state laws and high school sports association rules, know exactly what you can and can’t do.

Who's Making Money & How

DI, DII, DIII, NAIA, high school—athletes are making bank at every level. Learn how so you can help your athletes.

NIL & Recruiting

What can you say? When can you say it? Use NIL as a recruiting advantage without breaking the rules.

Working with Collectives

How do collectives work and how can you work with them without risking an infraction?

Key Legal Issues

From international athletes issues to licensing and Title IX, everything you need to know to avoid legal trouble.

Avoiding Infractions

Keep yourself and your athletes eligible while still embracing NIL. We’ll talk about the “NIL presumption” and much more.

BONUS: International Student Athletes

We’re also going to be offering a bonus session with immigration attorneys to talk through the opportunities available for international student athletes, other types of visas that might be available to them and review some of what we’ve seen in the marketplace that does or doesn’t work.

Your Instructor

Kristi Dosh is a former practicing attorney who is now a sports business writer, speaker and consultant. She is currently a contributor for Forbes and is the founder of Business of College Sports.

She has written on the business of college sports for more than a decade for outlets such as ESPN, The Washington Post, and Sports Business Journal. Kristi is also a consultant for athletic departments, universities and NIL collectives on matters ranging from strategic planning to conference realignment and navigating the new NIL landscape.

Kristi currently teaches NIL courses at the University of Florida in both the Public Relations and Sports Management programs. She is the host of the Business of College Sports podcast and also an NIL podcast called The Players’ Platform with Duke track and field athlete Emily Cole.

Kristi is the author of business of college football book, Saturday Millionaires: How Winning Football Builds Winning Colleges. She holds a B.A. from Oglethorpe University and a J.D. from the University of Florida.
Kristi Dosh sitting in stands


What are people saying?

“I have known Kristi for several years and I have always been impressed with her work across several different spaces. Kristi is extremely intelligent, knowledgeable, detailed, thorough and passionate about assisting student athletes, collectives, and departments with the everchanging landscape of Name, Image and Likeness. Kristi is a collaborative by nature and brings incredible insight from teaching NIL courses to working directly with student athletes, departments and collectives. Kristi is a game changer in the uncertain space of NIL.“
Brent Jones
Brent Jones
Director of Athletics, Troy University
Kristi is an excellent resource for name, image, likeness education. She provided engaging content, interesting insights, and the latest trends. She went above and beyond to answer students’ questions. Her passion and desire to help students is outstanding. She couples a genuine presence with expertise. I would recommend her services to any university or organization.
Shelley Lyle
Career Engagement and Outreach Coordinator, University of Florida
Kristi is one of the few people who has remained on the cutting edge of the rapidly-changing NIL landscape. Her depth of knowledge gives her the unique ability to discuss the nuances of law and business for NIL industry insiders, to provide easily-digestible explanations for the more casual observer, and everything in between. When I was putting together an NIL-related panel for sports industry lawyers through the American Bar Association, Kristi was my first call and she did not disappoint.
Adam Dale
Attorney, Winston & Strawn
Kristi Dosh is one of the most knowledgeable people in college athletes today. She has a thorough knowledge and insight on NIL across a multitude of spectrums, and it is willing to bend over backwards to assist D2 schools, who may not have the resources to provide this type of knowledge to their student-athlete population. She recently spoke to our conference compliance officers and provided detailed knowledge of the NIL marketplace with extensive examples to help simplify this overarching concept. I have already asked our conference office how we can get her interacting with our student-athletes as she is a tremendous asset who can provide unlimited value to our student-athletes as we navigate these unchartered territories. I highly recommend that you reach out to Kristi for anything NIL questions and/or education. You will not be disappointed.
Christie Ward
Senior Associate Athletic Director, Colorado State University Pueblo
Kristi presented at the NC SHAPE Sport Management Association Symposium on Name, Image, and Likeness. Our Athletic Director sat in on her session and asked me for the recording to share with the coaches and compliance director. Additionally, her session let me brainstorm about the possibilities for our DII student-athletes and the ability of our sport management faculty to assist in building relationships between the sport industry and our athletic department. I know Catawba Sport Management students, as well as students from across the state, gained valuable insights from your session and participation in the symposium.
Duane Aagaard
Associate Professor of Sport Management, Catawba College

Kristi on ABC's Impact x Nightline

Kristi as recently on ABC’s IMPACT x Nightline for an episode on NIL. The show focused on how we got here, who’s making money, potential pitfalls and more. From high school to college—the good, the bad and the ugly—they covered all the ground.

The episode is now streaming on Hulu.