WHAT COACHES NEED TO KNOW
As a coach, you’ve probably been thrown headfirst into NIL. Unlike student athletes, many coaches have received little to no training on NIL. Whether you want to be able to answer questions from recruits and current athletes or want to make sure you’re operating within the laws/rules, our NIL for Coaches workshop series will prepare you for what lies ahead.
The workshop series will take place May – July 2023 with live sessions that include Q&A. Recordings will be available for any session you can’t attend live. Discounts will be available for multiple coaches from one institution.
NIL Laws & Rules
From NCAA rules and clarifications to state laws and high school sports association rules, know exactly what you can and can’t do.
Who's Making Money & How
DI, DII, DIII, NAIA, high school—athletes are making bank at every level. Learn how so you can help your athletes.
NIL & Recruiting
What can you say? When can you say it? Use NIL as a recruiting advantage without breaking the rules.
Working with Collectives
How do collectives work and how can you work with them without risking an infraction?
Key Legal Issues
From international athletes issues to licensing and Title IX, everything you need to know to avoid legal trouble.
Avoiding Infractions
Keep yourself and your athletes eligible while still embracing NIL. We’ll talk about the “NIL presumption” and much more.
Your Instructor
She has written on the business of college sports for more than a decade for outlets such as ESPN, The Washington Post, and Sports Business Journal. Kristi is also a consultant for athletic departments, universities and NIL collectives on matters ranging from strategic planning to conference realignment and navigating the new NIL landscape.
Kristi currently teaches NIL courses at the University of Florida in both the Public Relations and Sports Management programs. She is the host of the Business of College Sports podcast and also an NIL podcast called The Players’ Platform with Duke track and field athlete Emily Cole.
Kristi is the author of business of college football book, Saturday Millionaires: How Winning Football Builds Winning Colleges. She holds a B.A. from Oglethorpe University and a J.D. from the University of Florida.

Testimonials
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Kristi on ABC's Impact x Nightline
Kristi as recently on ABC’s IMPACT x Nightline for an episode on NIL. The show focused on how we got here, who’s making money, potential pitfalls and more. From high school to college—the good, the bad and the ugly—they covered all the ground.
The episode is now streaming on Hulu.