By Carter Quinn
For most of the modern era, the sponsorship machine behind college football ran on a predictable set of logos. Apparel deals with Nike, Adidas, and…
By Carter Quinn By Carter Quinn
For years, the money flowing into college football came from a familiar cast of characters. Apparel deals with Nike and Adidas, beverage contracts with Coca-Cola…
By Carter Quinn By Carter Quinn
College football is increasingly partnering with digital-first sponsors, particularly in crypto wagering.
By Carter Quinn By Carter Quinn
All winter, Dante Moore sat with the kind of decision most humans never get within fifty feet of. Twenty-one years old, gifted arm, the quarterback…
By Carter Quinn By Carter Quinn
NIL deal data is beginning to give analysts a clearer view of how college rosters are built, financed, managed and protected. As legal sports betting…
By Carter Quinn By Carter Quinn
Revenue sharing has completely altered the math for many programs. Athletic departments don’t just need more sponsors, they are looking for different ones.
By Carter Quinn
