Sports Betting

Division I schools paid athletes $1.8 billion in 2025-26. Here’s how revenue sharing and new availability reports are changing college basketball betting.

Betting on college sports has moved out of the shadows and into the spotlight. Since the Supreme Court struck down PASPA in 2018, legal wagering…

For most of the modern era, the sponsorship machine behind college football ran on a predictable set of logos. Apparel deals with Nike, Adidas, and…

For years, the money flowing into college football came from a familiar cast of characters. Apparel deals with Nike and Adidas, beverage contracts with Coca-Cola…

College football is increasingly partnering with digital-first sponsors, particularly in crypto wagering.

NIL deal data is beginning to give analysts a clearer view of how college rosters are built, financed, managed and protected. As legal sports betting…