Adidas recently signed high school basketball player Darryn Peterson to an NIL deal, making him the first prep athlete to sign with the clothing brand.
Kapsul Tech, a Canadian research and science company, has announced an NIL sponsorship deal with University of Houston star Defensive Lineman Nelson Ceaser.
University of Kentucky standout freshman basketball player Justin Edwards is the first athlete to ink an NIL deal with Klutch Athletics by New Balance.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.