Athletes who once had to choose between eligibility and earnings now find themselves with access to sponsorships, social media partnerships, and even personal business ventures.
College sports continue to be a powerful cultural force across the United States, uniting communities and shaping regional traditions. In 2025, fans have more tools…
College football’s fourth week delivered a harsh reality check that left several programs questioning everything they thought they knew about the 2025 season. The weekend’s…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.