The 2025 NCAA Women’s Final Fours hit a second-highest record attendance of 39,508 fans, which only came second to the 2019 finals. The increased attendance…
Women’s Sports as Growth Markets: Investment, Media Deals, and Sponsorship Trends
Why Are College Sports So Big in the U.S. Compared to Other Countries?
When people outside the United States first learn about the massive crowds, billion-dollar TV deals, and passionate fan bases that surround college football and basketball,…
Using Data to Improve College Football Betting Strategies
Data analytics has significantly influenced college football betting strategies. As more enthusiasts aim to enhance their betting success, understanding the role of data becomes essential….
NIL Oversight Tightens as Athlete Payments Reach New Scale
More than $1.6 billion in NIL money is expected to paid out to college athletes this year according to Opendorse, much of it managed by…
The Most Bet-On College Sports and What It Means for Student-Athletes
College sports have long been a major part of American culture, uniting communities and fueling school pride across the country. But in the past few…
Lesser-Known Sports that Get Attention at Online Sportsbooks
The spectacular thing about online sports betting is that it casts a much wider net than land-based bookies. The reason online sportsbooks can afford to…
