College sports continue to be a powerful cultural force across the United States, uniting communities and shaping regional traditions. In 2025, fans have more tools…
The Most Popular Ways Fans Follow College Sports in 2025
Texas, Texas A&M Football Stars Partner With Actor Terry Crews in Sonic NIL Deal
By Darian Kelly
Sonic is letting its creative juices flow in its first endeavor into the name, image, and likeness space. The fast food chain known for its…
By Darian KellyTexas A&M, Playfly Sports Agree to Historic Media Deal
By Darian Kelly
Texas A&M has reportedly signed one of the largest media rights deals in college sports history. According to Billy Liucci of TexAgs, Texas A&M has…
By Darian KellyJuJu Watkins Set to Star and Produce Upcoming NBC & Peacock Docuseries
By Darian Kelly
USC women’s basketball star JuJu Watkins can now add the title of documentary producer to her already impressive list of business ventures off the basketball…
By Darian KellyFrom realignment to TV ratings, Colorado’s victorious return to the Big 12 illustrates Buffaloes’ sports business evolution
By John Riker
BOULDER, Colo. — Change was in the air at Folsom Field in Colorado football’s primetime battle with the Baylor Bears. To be more specific, it…
By John RikerLonghorn Network Undergoes Rebrand as Texas Moves to SEC
By Darian Kelly
The network is embarking on a new era as a dedicated streaming platform offering Longhorn fans exclusive sports content.
By Darian Kelly
