Through the deal, Johnson will appear on Panini’s trading cards and other memorabilia and join a roster that includes top-five NBA Draft picks Ausar and Amen Thompson and Dallas Mavericks star Luka Doncic.
Academic certificate programs for name, image and likeness are gaining traction in the NIL landscape, giving athletes and other students the resources to maximize their NIL opportunities.
Over a dozen Ole Miss student-athletes spanning the program’s football, men’s and women’s basketball, baseball and women’s volleyball teams joined forces to help the Mid-South Food Bank as part of the Meals Up initiative with Feeding America.
Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
TCU Horned Frog fans, meet Frogtown. Thanks to a new parternship with the Big 12 Conference and the Los Angeles neighborhood Frogtown, fans should have…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.