Darian is a Sports Industry Management graduate student at the Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is highly passionate about sports content, technology, and innovation.
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
The idea behind the partnership is rooted in the belief that premier athletes deserve the best trophy jackets and aligns a local apparel brand with one of Oregon’s most distinguished basketball players.
The 2021 National Champion and 2022 All-American has been working with Advantage Goalkeeping to develop her signature glove, which is specifically designed for the female hand.
Despite negotiating the partnership before the tournament started, the parties decided to release the cards in March, which allowed them to capitalize on the Hurricanes’ success.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.