Travis Hunter was building a solid NIL portfolio at Jackson State, but his first few weeks playing for Colorado have only upped his NIL value.
Travis Hunter’s NIL Deals Continue to Multiply
By Darian KellyPosted on By Darian KellyPosted on Shedeur Sanders Keeps Raking in More NIL Deals
By Darian KellyPosted on 
Shedeur Sanders is positioned to dominate NIL, and he’s already racked up a number of NIL firsts.
“Give me my Theme Music”: How Coach Prime is Impacting the Landscape of College Football
By Darian KellyPosted on 
University of Colorado head football coach Deion Sanders is drastically changing the college sports landscape.
Top Shelf: The Volunteer Club Launches a NIL Collective-Inspired Vodka
By Darian KellyPosted on 
The University of Tennessee’s Volunteer Club has joined a short list of NIL collectives that have entered the alcoholic beverage industry as a way to bolster attention and funds in support of its college athletes.
The 15 Club and Rave On Sports Aim to Redefine Fan Engagement Experience
By Darian KellyPosted on 
This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.
MVMI Partners With UCLA Women’s Basketball Star Christeen Iwuala on NIL Deal
By Darian KellyPosted on 
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.
On Tap: A Look at Six NIL Collectives with Collective-Inspired Beers
By Darian KellyPosted on 
With a percentage of the profits going to Collective-inspired initiatives, each beer will aim to be a gameday tailgate staple.
Mattress Mack Donates $1 Million Through NIL to Support University of Houston Men’s Basketball
By Darian KellyPosted on 
Although the deal’s details have not been released, the men’s basketball team will endorse Gallery Furniture Store and attend Gallery Furniture events on social media.
The CW Network Lands Broadcasting Rights For ACC Football and Basketball Games
By Darian KellyPosted on 
The CW Network has secured exclusive rights to broadcast 50 games through the 2026-27 season. This marks the first time the network will feature college sports on its platform.
The Players Trunk, UConn Men’s Basketball Release Trading Cards with Court Pieces
By Darian KellyPosted on 
In a first-of-its-kind NIL deal, The Players Trunk has created trading cards with three UConn MBB athletes that ach include a piece of Gampel Pavilion.
