The state of Texas is setting a new precedent within the NIL space. Lone Star NIL, the country’s first statewide NIL marketplace, is offering exclusive deals for homegrown college athletes that attend Texas-based colleges and universities.
Black-owned luxury sunglass company EyeDope has entered into its first NlL partnership with Hampton University softball standout Carmynn Bonner.
Learn about how Dominique Wright has found a way to streamline communication between brands and college athletes.
Deion “Coach Prime” Sanders recently filed for four trademarks, and as he grows his brand, he’s teaching his players important NIL lessons.
Travis Hunter was building a solid NIL portfolio at Jackson State, but his first few weeks playing for Colorado have only upped his NIL value.
Shedeur Sanders is positioned to dominate NIL, and he’s already racked up a number of NIL firsts.
University of Colorado head football coach Deion Sanders is drastically changing the college sports landscape.
The University of Tennessee’s Volunteer Club has joined a short list of NIL collectives that have entered the alcoholic beverage industry as a way to bolster attention and funds in support of its college athletes.
This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.