Inside recent and upcoming projects at Florida, Illinois State, Seton Hall, Arizona State, Texas Tech and more.
Buick Partners With Five College Basketball Stars in “See Her Greatness” Campaign
Before the start of March Madness, Buick created a campaign called “See Her Greatness,” which aims to help increase women’s visibility in sports by encouraging viewership.
MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
Pringles Launches Pringles NIL March Mustache Collection
As a part of the deal, Pringles has released limited-edition cans highlighting four different mustaches, the pringle, horseshoe, pencil and caterpillar.
Colorado Football Sells More Than 30,000 Tickets For Its 2023 Spring Game
After last year’s spring game drew 1,950 fans, Colorado now has sold over 30,000 tickets to this year’s contest, the first under head coach Deion Sanders.
Michigan Standouts J.J. McCarthy, Blake Corum Partner With Bose in New Philanthropy Initiative
McCarthy and Corum recently visited C.S. Mott Children’s Hospital, where they gifted patients autographs and Bose speakers.
The Clemson Branding Institute Aims to Take NIL to the Next Level
The Tigers have opened a brick-and-mortar building dedicated to college athlete branding and education called the Clemson Athlete Branding Institute.
Tennessee Quarterback Nico Iamaleava Signs NIL Deal With Force Factor
As a part of the partnership, Iamaleava starred in a Force Factor commercial where he encouraged viewers to shop for Force Factor products at Wal-Mart and “unleash your potential.”
Ohio State’s Marvin Harrison Jr. Secures NIL Partnership With Monarc
One of Monarc’s most popular products is the Seeker, a robotic quarterback that has helped drive Harrison’s success as a pass catcher this season.
Q&A: Peter Iwuh, CEO & Founder of First Black-Owned NIL Marketing Agency
Inside the inspiration behind Iwuh’s Tykoon Sports Agency, HBCU athlete representation within NIL and more.