Licensing
The Evolution of Licensing in the NIL Era
Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, joins the podcast to discuss current trends and issues in licensing.
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Licensing
/ 4 months agoFanatics, Alabama Form Comprehensive Partnership Ahead of 2022 Season
Fanatics and the University of Alabama forge a new platform partnership in time for the upcoming 2022 football season
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Licensing
/ 4 months agoLids Sports Group Targets College Sports Fans with July Launch of Lids U Stores
Lids U opened three brick-and-mortar locations in July, with plans for 11 stores by the end of 2022
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Licensing
/ 6 months agoIndiana’s New Deal with Campus Ink Benefits All Its Student Athletes
The new deal will allow all Indiana athletes to create co-branded merchandise.
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Licensing
/ 11 months agoFSU Women’s Soccer Has First Co-Branded Championship Gear of NIL Era
The shirts are available through Breaking Ts
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Licensing
/ 2 years agoMy Favorite Football Decor for Your House This College Football Season
Since more of us will be watching from home than usual this college football season, I’ve been engaging in a little...
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Governance
/ 3 years agoStudent Athletes Monetizing Their Influence
How can student athletes monetize their influence with NIL rights?
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Licensing
/ 4 years agoUniversity Of North Carolina Grows Royalty Revenue With New Primary Licensed Apparel Partner
Working with its exclusive trademark licensing agent, IMG College Licensing, University of North Carolina at Chapel Hill has inked a new...
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Football
/ 6 years agoThe Jordan Effect: The Blueprint to Michigan’s Lucrative Apparel Deal with Nike
Finalized, Signed, Dated, and Swooshed August 1st marked a historical day for the University of Michigan as they re-established a partnership...
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Finance
/ 6 years agoListen: Kristi Joins ‘We’ve Never Been Clicked’ to Talk Biz of College Sports
I joined the “Never Been Clicked” podcast yesterday to talk about the 12th Man trademark, paying college athletes, TV money, Big...
