Maryland Athletics has partnered with Under Armour to release an exclusive line of merchandise benefiting the One Maryland Collective (1MC), a “super-collective” that supports name,…
By Darian Kelly
Learfield continues to be at the forefront of media in college athletics. Here’s what we learned from its newest NIL Impact Report.
By Darian Kelly
The jerseys pay homage to 12 schools’ community, traditions, symbols, colors and motifs that encapsulate its campus cultures.
By Colin Lyle
Homefield Apparel is jumping into the NIL space with the start of a program that partners the collegiate clothing brand with five university collectives.
By Colin Lyle By Darian Kelly
The NIL Store, a platform for college athletes to sell their officially licensed merchandise, has exceeded the $1 million mark in athlete payouts.
By Darian Kelly By Darian Kelly
Basketball superstar LeBron James’ newest deal endorsement deal with Fanatics includes the release of a 1-of-1 trading card alongside his son, Bronny.
By Darian Kelly
